Head of Performance Marketing

Summary

Join SupportYourApp as Head of Performance Marketing and lead our performance marketing function, driving lead generation and optimizing the marketing budget. You will manage campaign execution, lead a cross-functional team, and achieve ambitious growth targets. This role requires 4+ years of performance marketing experience, including team leadership, paid campaign management, and experience with international markets. Proficiency in analytics tools and strong organizational skills are essential. We offer a fully remote work opportunity, competitive compensation in USD, good bonuses, paid training, and a focus on work-life balance.

Requirements

• 4+ years of experience in performance marketing
• At least 1-2 years in a Team Lead or Head role
• Hands-on experience in managing and scaling paid campaigns (Google, Meta, Bing)
• Experience working with international markets, especially English-speaking ones (USA, Canada, EU)
• Proficient in analytics tools (GA4, Looker Studio, Google Sheets, Hotjar)
• Experience in budgeting: annual budget planning, tracking actual spend
• Understanding of the sales funnel, lead generation strategies, and attribution models
• Confident use of Asana (or similar project management tools): sprint management, task reviews, prioritization
• Team management experience: check-ins, 1:1s, feedback, development, prioritization control
• At least Upper-Intermediate (B2) level of spoken and written English (working with international markets, platforms, analytics)
• Strong organizational skills: ability to manage multiple processes simultaneously
• Results-oriented mindset and independent decision-making ability
• Openness to feedback and ability to give it effectively

Responsibilities

• Contribute to building and executing the company’s marketing strategy, identify growth opportunities
• Develop and implement a lead generation strategy
• Oversee daily task planning for the entire performance marketing team
• Supervise Asana: task reviews, prioritization, team consultations
• Plan and manage performance team sprints
• Maintain the budget file: update actual investments monthly
• Plan, defend, and manage the annual performance marketing budget
• Manage the team: weekly check-ins, 1:1s, prioritization, feedback, and development
• Build effective team communication and provide mentorship
• Onboard new team members: training, 360 reviews, probation support, onboarding process
• Participate in recruitment: job postings, interviews, preparing role responsibilities

Benefits

• Business hours
• Opportunity to work fully remotely
• Inclusive international environment
• Compensation in USD
• Good bonuses for referring friends
• Paid intensive training and probation
• Work-life balance
• Responsive management interested in your growth and long-lasting cooperation
• Greenhouse conditions for self-development