Performance Media Buyer

Summary

Join iSchool, a leading EdTech company in the GCC, as a Performance Media Buyer to elevate our paid media strategies across major platforms. You will spearhead the creation, execution, and optimization of full-funnel campaigns, driving high-quality leads and sales for our coding, AI, and game development programs. This role demands a data-driven approach, requiring you to monitor key performance indicators (KPIs), analyze results, and provide actionable recommendations. Collaboration with various teams is crucial for aligning messaging and maximizing conversions. The ideal candidate possesses extensive experience in performance media buying within the education sector, a strong understanding of the GCC market, and technical proficiency in relevant tools. Remote flexibility and professional development opportunities are offered.

Requirements

• 4+ years of hands-on experience in performance media buying
• Proven track record running high-converting campaigns in the education or EdTech space
• Deep knowledge of GCC audience behavior and regional trends on digital platforms
• Technical fluency with tracking tools like Meta Pixel, GTM, and conversion APIs
• Strong analytical mindset with the ability to make data-backed decisions
• A hands-on operator: you're just as comfortable building campaigns as you are planning them

Responsibilities

• Launch, manage, and optimize full-funnel campaigns across Meta Ads, Google Ads, TikTok Ads, and YouTube
• Drive high-quality lead generation and direct sales for our online programs targeting parents across the GCC
• Execute test-and-learn frameworks to constantly improve creative, audience, and placement performance
• Own tracking setup and accuracy through Pixels, Google Tag Manager (GTM), and event-based attribution
• Monitor performance metrics (CPA, CPL, ROAS, etc.) and translate insights into actionable recommendations
• Work closely with content creators, designers, and the sales team to align messaging and drive conversions

Preferred Qualifications

• Previously worked with EdTech brands or lead-gen models targeting parents
• Have experience with A/B testing creatives and funnel conversion flows
• Understand Arabic or have experience localizing content for the GCC

Benefits

• Competitive Salary
• Remote Flexibility
• Opportunity to Own Campaign Strategy
• Collaborative Culture
• Professional Development
• Impact-Driven Work