Platform Coordinator

Summary

Join GroundTruth's Platform team as a Program Coordinator and play a key role in supporting our business objectives. You will collaborate with specialists and team leads to execute campaigns and projects, manage client requirements, and ensure excellent customer communication. Responsibilities include campaign management and optimization, technical task handling, data analysis, and troubleshooting. The ideal candidate possesses 1-2 years of experience in digital advertising, a bachelor's degree (or equivalent), and strong organizational and technical skills. GroundTruth offers a comprehensive benefits package including parental leave, flexible time off, catered lunches, health coverage, wellness programs, and various reimbursements.

Requirements

• 1 - 2 year of relevant experience in digital media, performance marketing, account management, or a similar role
• A bachelor’s degree or equivalent experience
• Experience trafficking campaigns and managing ad operations
• A passion for technology with a deep understanding of the mobile and digital advertising landscape
• Strong organizational and planning skills, with an ability to meet deadlines and exceed expectations
• Proficiency in Office Suite, particularly Excel and PowerPoint/Keynote

Responsibilities

• Collaborate with Platform Specialists and Team Leads to execute campaigns and projects
• Partner with peers to manage clients’ backend requirements, overcome daily challenges, and foster growth
• Support customer communication and always ensure a clear and professional tone
• Handle technical and operational tasks set by managers and senior staff
• Provide campaign management and optimization support, ensuring KPIs are met or exceeded
• Debug trafficking tags such as 1x1 pixels, JavaScript, VAST, Flashtalking, and DoubleClick
• Monitor hybrid campaigns and ensure full delivery
• Handle custom ad-hoc requests and reporting needs
• Traffic and create new campaigns using Groundtruth's Ads Manager platform
• Track, measure, and analyze the performance of multiple campaigns simultaneously, leveraging data analytics to optimize results
• Act as the first point of contact for technical guidance, campaign setup, and training requests
• Review pacing reports and offer actionable recommendations to enhance campaign performance
• Proactively identify opportunities for process improvements during cross-functional collaboration
• Track and resolve Zendesk Requests

Preferred Qualifications

• Master’s degree
• Detail-oriented–-the little things matter
• Organized with demonstrated ability to prioritize and deliver timely work
• A team player and not afraid to roll up your sleeves and help when needed
• Self-sufficient and not afraid to take the lead and manage tasks independently
• Coachable and open to feedback
• Respectful–-we treat each other with respect and assume the best of one another
• Not afraid to have fun!

Benefits

• Parental leave- Maternity and Paternity
• Flexible Time Offs (Earned Leaves, Sick Leaves, Birthday leave, Bereavement leave & Company Holidays)
• In Office Daily Catered Lunch
• Fully stocked snacks/beverages
• Health cover for any hospitalization. Covers both nuclear family and parents
• Tele-med for free doctor consultation, discounts on health checkups and medicines
• Wellness/Gym Reimbursement
• Pet Expense Reimbursement
• Childcare Expenses and reimbursements
• Employee referral program
• Education reimbursement program
• Skill development program
• Cell phone reimbursement (Mobile Subsidy program)
• Internet reimbursement/Postpaid cell phone bill/or both
• Birthday treat reimbursement
• Employee Provident Fund Scheme offering different tax saving options such as Voluntary Provident Fund and employee and employer contribution up to 12% Basic
• Creche reimbursement
• Co-working space reimbursement
• National Pension System employer match
• Meal card for tax benefit
• Special benefits on salary account