PPC Performance Lead

Summary

Join a fast-growing, fully remote SaaS company as a PPC Lead to build, run, and scale high-budget Google Ads campaigns. You will have full ownership of multi-product, multi-country campaigns with daily budgets exceeding €100K. This hands-on role requires expertise in all aspects of Google Ads campaign management, from keyword research and ad creation to A/B testing and deep analytics. You will also play a key role in shaping internal systems, defining playbooks, and contributing to team growth. The ideal candidate possesses extensive experience managing high-budget Google Ads campaigns, a proven track record of success, and strong analytical skills. This is a long-term, full-time position with flexible hours and the option to work from home.

Requirements

• 6+ years of proven hands-on experience managing Google Ads campaigns, with a strong performance marketing focus
• Proven success in creating and managing Google Ads accounts across multiple countries, with familiarity in geo-specific compliance and localization strategies
• In-depth knowledge of Google Ads policies, including disallowed content, restricted verticals, and account-level compliance (e.g. business verification, identity, ad destination rules)
• Demonstrated ability to manage large daily budgets on performance-oriented products (at least €20k daily spend) with a track record of ROI-positive campaign scaling
• Experience with B2C subscription-based funnels and short decision cycles
• Strong analytical skills and fluency in tools like Google Ads, GA4, and spreadsheets (Looker Studio, SQL, or GTM is a plus)
• Excellent command of English (written and spoken); additional languages are an asset
• Highly detail-oriented, with a proactive mindset and the ability to anticipate compliance risks before they escalate

Responsibilities

• Plan, implement, and manage Google Ads campaigns across multiple geographies, including account creation, campaign structure, and localization strategy
• Ensure all campaigns are fully compliant with Google Ads policies, including ad content, landing page experience, business verification, and industry-specific restrictions
• Proactively monitor account health and maintain high compliance standards to prevent suspensions or disapprovals
• Build and scale high-budget Google Search campaigns (€150k +/day) with a strong focus on ROI, CAC, and payback period. Constant account optimization to reach performance KPI
• Conduct ongoing A/B tests on creatives, targeting, bidding and other strategies to optimize performance
• Analyze performance data using Google Ads, GA4, and internal tools to drive continuous improvement and strategic insight
• Establish scalable internal processes and documentation to support long-term account growth and team expansion
• Collaborate cross-functionally with product, localization, analytics, and creative teams to ensure campaigns are aligned with business goals and compliant across markets

Preferred Qualifications

Proven experience managing ppc/SEM squads

Benefits

• Long-term, full-time position
• 22 days of paid annual leave per year
• Work on high-profile projects for international brands and digital products generating millions of visitors monthly
• Flexible hours
• Work from home
• Company-sponsored up-skilling