ABM Marketing Manager

Summary

Join TimelyCare, a mission-driven organization transforming student mental health support, as a results-driven ABM Marketing Manager. Lead Always-On Account-Based Marketing campaigns across education segments, focusing on identifying and engaging in-market accounts. Build, manage, and optimize full-funnel ABM campaigns targeting Community Colleges, Private Institutions, and Public Systems. Orchestrate campaigns across the buyer journey, emphasizing pipeline acceleration and conversion rate improvement. This remote position requires a strategic and execution-focused individual to contribute measurably to student success. The role involves collaborating cross-functionally and optimizing campaigns for maximum ROI.

Requirements

• 3+ years of experience in B2B demand generation or ABM, ideally in the EdTech or SaaS space
• Proficient in HubSpot and familiar with using data to drive marketing decisions
• Demonstrated success running multi-channel campaigns with a clear impact on pipeline and revenue
• Strong project management skills with the ability to coordinate multiple initiatives simultaneously
• Strategic thinker with a hands-on approach to execution and optimization

Responsibilities

• Design and implement Always-On ABM programs using 6sense intent signals, internal data, and market trends to identify, engage, and convert high-value accounts across distinct education segments
• Own full-funnel campaign design and execution that directly influences pipeline generation and acceleration, aligning efforts with revenue goals by segment
• Develop tailored messaging and creative strategies aligned to each stage of the buyer journey (Awareness, Consideration, Decision, Purchase)
• Leverage multi-channel activation across display advertising, LinkedIn, Meta, Google PPC, direct mail, and email
• Partner with Sales to design ABM plays that expedite late-stage opportunities, improve win rates, and reduce sales cycle times
• Run personalized campaigns to influence open opportunities through targeted engagement and retargeting strategies
• Collaborate cross-functionally with Product Marketing, Content, Creative, RevOps, and Sales to launch integrated campaigns
• Oversee campaign calendars, briefs, and asset development
• Monitor performance metrics in 6sense and HubSpot; evaluate campaign effectiveness across key KPIs: account engagement, 6QAs, meetings held, opportunities, pipeline contribution, and closed ARR
• Provide regular performance reports and actionable insights to stakeholders; optimize campaigns in real time to improve ROI
• Performs additional tasks and projects as needed to support the evolving needs of team objectives and company goals

Preferred Qualifications

Direct experience with 6sense is highly preferred

Benefits

• Paid Company Holidays + No work on your birthday!
• Flexible PTO + Volunteer Time Off (VTO) as an organization to give back to the community
• Variable bonus eligibility on a quarterly basis
• Company-sponsored Health Insurance (Medical, Dental, Vision) + Pet Insurance
• Company-paid group Life Insurance + Company-paid Short Term Disability
• Concierge benefit support services
• 401(k) with employer match
• Free access to TimelyCare virtual medical and mental health support