PPC Specialist

Summary

Join NinjaHoldings as a highly skilled PPC Specialist and play a key role in developing, implementing, and optimizing paid advertising strategies across various digital platforms. You will oversee the entire lifecycle of paid campaigns, from planning and execution to performance analysis and continuous optimization. Collaborate with marketing and risk teams to ensure alignment with business objectives and bring innovative ideas to enhance our digital presence. The ideal candidate possesses a deep understanding of PPC platforms, audience targeting, and campaign management, along with a strong analytical mindset and creativity. This is a hands-on role requiring strategic thinking and a passion for data-driven decision-making. If you thrive in a collaborative environment and are eager to make a measurable impact, we encourage you to apply.

Requirements

• 3+ years of hands-on experience managing PPC campaigns, preferably within the financial services sector, with a proven track record of driving measurable results (e.g., increased ROI, reduced CPA)
• Expertise in platforms and tools such as Google Ads, Microsoft Ads, and Facebook Ads Manager supported by various certifications
• Advanced analytical skills with the ability to interpret complex datasets, identify trends, and translate insights into actionable strategies
• Strong background in optimizing campaigns for performance, including refining advanced bidding strategies, adjusting audience targeting, and improving ad placements
• Deep understanding of CRO principles, with experience in A/B testing, multivariant testing, and optimizing customer journeys to increase conversions
• Experience working in cross-functional teams, with a collaborative mindset and the ability to effectively communicate with content creators, developers and compliance

Responsibilities

• Develop, implement, and manage PPC campaigns across various platforms including but not limited to Google Ads, Meta, Microsoft, and App Stores
• Conduct thorough keyword research and competitor analysis to identify growth opportunities
• Optimize ad creative, landing pages, and campaign strategies to improve campaign performance and ROI
• Monitor campaign performance, track all relevant KPIs, and generate reports on key metrics
• Perform A/B testing to optimize ad creatives, campaign strategies and landing pages
• Collaborate internally to ensure cohesive compliance branding and messaging
• Stay up to date on industry trends, platform updates, and new tools to maintain a competitive edge in a hyper-competitive vertical

Preferred Qualifications

Familiarity with basic coding or scripting languages such as HTML, CSS, JavaScript, or SQL for tasks like implementing tracking codes, creating and executing custom scripts, or advanced data manipulation

Benefits

• Competitive salary and benefits package
• Flexible, remote work
• Fun, fast-paced work environment
• Dynamic start-up culture
• Ability to make an immediate impact in a growth stage company
• Convenient downtown Chicago office located in the heart of the city
• Equal opportunity employer