PPC Specialist

Summary

Join Keypath Education Malaysia as a PPC Specialist and manage paid search and social media channels for Australian university partners. You will design and implement strategies to maximize student enrollment ROI, analyze campaign performance, and create reports. Based in Malaysia, you will collaborate with Australian colleagues and stakeholders. This role offers flexibility to work remotely, hybrid, or in the office, along with comprehensive training, equipment, and clear career progression. Keypath provides a supportive culture and opportunities for professional development.

Requirements

• Tertiary qualification in Media, Marketing, Business, IT or a related field of study
• Strong numerical reasoning and analytical capability
• Confident engaging with stakeholders and ability to clearly communicate technical issues
• Advanced knowledge of Excel
• Working knowledge of Google Analytics and Google Tag Manager
• This role involves close collaboration with our colleagues, university partners and managers based in Australia. As such, candidates should be comfortable with coordinating across time zones and exhibit flexibility to effectively accommodate the time zone difference

Responsibilities

• Create and optimise paid search, paid social and retargeting campaigns for Australian universities
• Regularly analyse, monitor and report on campaign performance from click through to enrolment
• Project estimated lead volume and media spend to inform budgeting decisions
• Work with Creative/Content stakeholders to develop engaging and effective creative
• Work with Web Designer to build landing pages and implement CRO testing strategy
• Build and maintain positive relationships with internal teams and external agencies
• Lead cross-functional marketing projects where required
• Meet and exceed student enrolment KPIs
• Other duties as assigned

Preferred Qualifications

Tertiary qualification in Media, Marketing, Business, IT or a related field of study

Benefits

• Opportunity to chose how you work - in office, hybrid or remotely
• Comprehensive online remote training
• All the necessary equipment for success
• Clear career progression pathways
• Paid Mental Health days for your well-being
• Toolkits for Digital Health and Mental Health support