Google Ads Manager

Summary

Join our team as a Senior SEM Specialist and leverage your expertise in Google Ads and other PPC marketing initiatives. You will collaborate with SEO and Marketing teams to maximize ROI and drive customer acquisition. Responsibilities include managing paid search budgets, optimizing campaigns, and analyzing website analytics. This senior-level position requires proven experience managing successful PPC campaigns across various platforms and a strong understanding of performance marketing and conversion optimization. We offer a flexible work location (Knoxville or Sevierville, TN office, remote, or hybrid) and a comprehensive benefits package.

Requirements

• Proven senior-level experience managing successful PPC campaigns across Google, Facebook, and Instagram
• Proficiency in performance marketing, conversion optimization, and online customer acquisition
• Up-to-date knowledge of trends and best practices in search engine marketing
• In-depth experience with bid management tools and website analytics tools (e.g., Google Analytics)
• Strong analytical skills and experience generating SEM reports
• Familiarity with A/B and multivariate testing methods

Responsibilities

• Develop, implement, and manage paid search campaigns on Google and other platforms
• Execute tests, collect and analyze data, and identify trends and insights for optimization
• Ensure maximum ROI in paid search campaigns through data-driven analysis and decision-making
• Monitor, report, and analyze website analytics, PPC initiatives, and campaigns
• Manage campaign expenses by staying on budget, estimating monthly costs, and reconciling discrepancies
• Optimize ad copy and landing pages for paid search engine marketing campaigns
• Expand and optimize keyword discovery and targeting strategies
• Research and analyze competitor advertising tactics and performance
• Prepare new ad copies, pause underperforming ads, and manage bids
• Continuously monitor and track search activity, making necessary adjustments for optimal performance
• Conduct competitive analysis of websites, audience targeting, keyword selection, and budget recommendations
• Focus on attracting quality traffic and optimizing campaigns for Click-Through-Rate (CTR) and conversions
• Utilize various ad extensions and features to enhance ad performance
• Perform A/B split-testing for ads and landing pages, and monitor campaign performance daily

Benefits

• Flexible work location: Knoxville or Sevierville, TN office and remote and hybrid available
• Retirement (Simple, and we match up to 3%)
• Life Insurance
• Health Insurance
• Dental Insurance
• Vision Insurance
• Short Term Disability Insurance