Innovaccer is hiring a
Principal Marketing Solutions Associate

Summary

The Principal Associate role at Innovaccer is a trusted advisor who manages customer relationships, ensures successful product deployments, and supports the adoption and growth of Innovaccer’s digital marketing and health experience products. The role requires 5+ years of email marketing automation implementation and configuration experience, technical delivery, account management, or customer services/consulting experience, and a strong analytical and technological mindset.

Requirements

• 5+ years of email marketing automation implementation and configuration experience; Salesforce Marketing Cloud preferred
• 5+ years of experience in technical delivery and account management, customer success, or customer services/ consulting (managing multiple projects and customers)

Responsibilities

• Customer Engagement: Be aligned to a portfolio of new and live customers; Manage relationships and consistent touch-points with key customer stakeholders
• Goal Understanding: Understand the customer’s strategic goals, team structures, and requirements to align with Innovaccer’s health experience products and broader product portfolio
• Outreach Marketing and Product SME: Be an expert on the capabilities of HXP products and solutions, and how it enables the customer’s goals; Provide marketing strategy expertise and best practice thought leadership both internally and externally
• Onboarding Management: Lead the overall onboarding for HXP products - manage the project, lead functional and technical requirement gathering, provide campaign recommendations, train the customer on the platform, and support deployment for targeted campaigns. Partner with other Customer Success and Product Engineering team members onboarding additional Innovaccer products
• Adoption and Value Promotion: Monitor customer’s adoption of onboarded products and guide them to best maximize their usage of HXP products to enable strategic goals; Identify and analyze opportunities to measure success and value generated using HXP products
• Support Growth Expansion: Assist internal efforts to define opportunities for additional Innovaccer products that support customers’ goals

Preferred Qualifications

• Excitement to learn new digital marketing technologies, specifically Innovaccer’s healthcare experience platform suite
• Experience in business requirement gathering and expectation management during projects to ensure customer satisfaction
• Ability to lead data driven discussions and experience defining data requirements with an eye for data architecture and data integrity
• Experience analyzing and optimizing campaign performance
• Experience successfully warming multiple email IPs and domains
• Ability to engage with senior-level clients with excellent written and verbal communication skills
• Ability to travel up to 25% for targeted customer visits
• Additional skills preferred: Salesforce Marketing Cloud Email Specialist, Administrator, Consultant, or Developer certification; experience with advance Marketing Cloud features
• Experience working across other channel tactics (e.g. sms, direct mail, mobile, web)
• Experience working with other marketing technologies: Adobe Creative Suite, Google Analytics, BI Tools (e.g. PowerBI, Datorama)
• Experience working with CRM solutions and workflows
• Experience working with healthcare verticals and healthcare data sets

Benefits

• Generous PTO Benefits: Enjoy PTO benefit accrual of 22 days per year
• Parental Leave: Experience one of the industry's best parental leave policies to spend time with your new addition
• Rewards & Recognition: Unlock your potential and be rewarded generously with both monetary incentives and widespread recognition for your dedication and outstanding performance
• Insurance Benefits: We offer medical, dental, and vision benefits along with 100% company-sponsored short and long-term disability and basic life insurance. Legal aid and pet insurance options are available at a discounted rate