Principal Product Manager

Summary

Join GoDaddy's team responsible for the end-to-end user journey across web and app surfaces for POS and Commerce SaaS products. This fully remote position (excluding Alaska, Mississippi, North Dakota, and the Virgin Islands) focuses on optimizing user acquisition and conversion funnels. You will lead checkout conversion strategy, collaborating with various teams to boost user acquisition and revenue growth. The role requires establishing a clear vision for a frictionless user journey, leading growth strategy, and leveraging data analytics to refine user acquisition. Success demands a deep understanding of customer segments and proven experience in driving business growth through strategic product initiatives. GoDaddy offers a range of benefits, including paid time off, retirement savings, bonuses, equity grants, health benefits, and parental leave.

Requirements

• 8+ years of product management experience, with at least 5+ years leading conversion optimization, growth, or user acquisition efforts for SaaS or e-commerce platforms
• Strong understanding of customer acquisition funnels, conversion rate optimization (CRO), and behavioral analytics
• Experience in A/B testing, personalization, and data-driven decision-making to drive measurable growth
• Proven track record of driving business growth through strategic product initiatives passionate about acquisition, activation, and retention
• Deep knowledge of checkout experiences, onboarding flows, and payment ecosystems in a commerce setting
• Strong UX and user psychology understanding, with an ability to craft frictionless customer journeys that drive engagement
• Experience working closely with GTM, Marketing, and Growth teams to coordinate strategies and align priorities

Responsibilities

• Establish a clear vision for a frictionless and high-converting user journey
• Challenge the status quo and drive innovation in how users discover, evaluate, and adopt our commerce solutions
• Lead GoDaddy's growth strategy for checkout conversion and acquisition funnels, focusing on conversion rate and customer lifetime value
• Develop a deep understanding of our diverse customer segments, their difficulties, and their buying behaviors to optimize the discovery and purchase experience
• Define and measure key objectives (goals and milestones) and critical metrics, ensuring data-driven decision-making to drive continuous improvement in the customer acquisition process
• Work together with GTM, Sales, Engineering, Design, and Marketing teams to implement funnel optimization strategies, A/B test new experiences, and provide a seamless commerce onboarding experience
• Leverage experimentation and data analytics to refine the user acquisition strategy, iterating quickly to unlock new channels and improve conversion rates
• Stay ahead of industry trends in commerce, payments, and user growth, ensuring GoDaddy remains competitive and innovative in our customer acquisition approach

Benefits

• Paid time off
• Retirement savings (e.g., 401k, pension schemes)
• Bonus/incentive eligibility
• Equity grants
• Participation in our employee stock purchase plan
• Competitive health benefits
• Other family-friendly benefits including parental leave