Principal Product Specialist

Summary

Join Instructure as a Principal Product Specialist and play a vital role in supporting account and customer-facing teams throughout the customer lifecycle. You will act as a resource for sales, product, and customer success teams, ensuring seamless client experiences. Leverage insights from various sources to bolster sales strategies and optimize customer activation. Responsibilities include go-to-market support, customer engagement, sales support, product expertise, solution development, strategic planning, and cross-functional collaboration. A deep understanding of products and assessment design is crucial. This role requires proven experience in sales, product marketing, account management, or customer success.

Requirements

• Proven experience in sales, product marketing, account management, or a customer success-related role
• Deep understanding of the product types in your category with strong content knowledge of and practical experience in assessment design, testing, and measurement in K-12, higher education, or the professional learning settings
• Ability to translate product information into a compelling value proposition for customers
• Strong problem-solving skills and a proactive approach to customer needs

Responsibilities

• Go-to-Market Support: You will be a point of contact for sales and customer success teams for your assigned product category
• Customer Engagement: Support the building and maintaining of strong relationships with customers, serving as a point of contact for the CX organization, supporting their needs, inquiries, and providing expert guidance on the solutions offered by Instructure
• Sales Support: Collaborate closely with the sales team, providing product knowledge, sales materials, and strategic insights to help drive the sales process and meet revenue targets both at the market level and at times regional and account levels
• Product Expertise: Develop a deep understanding of the products and services within your assigned category, keeping up-to-date with the latest updates, features, and industry trends
• Solution Development: Work alongside the product and product marketing teams to identify customer needs and develop tailored solutions that address these requirements
• Strategic Planning: Contribute and build sales strategies, offering insights and recommendations based on customer feedback and market trends
• Cross-functional Collaboration: Collaborate with various internal teams, including product development, marketing, and customer support, to align strategies and ensure a unified customer experience

Preferred Qualifications

• Familiarity or experience with Instructure products, including those in your category
• Experience in global markets

Benefits

• Competitive compensation and participation in Instructure’s equity program
• Flexible schedules and a remote-friendly culture, with hybrid or onsite work available in some regions for specific jobs
• Generous paid time off, including global holidays and our annual “Dim the Lights” company-wide shutdown from December 26 to December 31
• Comprehensive wellness programs and mental health support
• Annual learning and development stipends to support your growth
• The technology and tools you need to do your best work—typically a Mac, with PC options available in some locations
• Motivosity employee recognition program
• A culture rooted in inclusivity, support, and meaningful connection