Red Ventures is hiring a
Principal Writer

Summary

Join Red Ventures as a Principal Writer and be responsible for educational and experience content on Bankrate. This person will use their subject matter expertise and leverage data to create in-depth content while actively engaging with the media and various platforms to advance Bankrate’s reputation as a leading authority in loans.

Requirements

• 7+ years writing experience within the category of Consumer Lending
• Extensive personal loans knowledge and expertise in the field
• Strong research, writing and editing skills, with an ability to convey complex information in a clear and accessible manner
• Proven experience creating compelling and informative content for various audiences, preferably in an editorial or journalism role
• A strong drive for content creation with a track record for coming up with innovative approaches to complicated topics
• Comfortable with public speaking and monthly media appearances, with the ability to articulate ideas effectively and engage with different audiences
• Excellent interpersonal skills and the ability to build and maintain relationships with media professionals and industry influencers
• Experience with Google’s ever-evolving search landscape, including EEAT and other similar considerations
• Familiarity with advanced editorial strategies to maximize content distribution and engagement across multiple platforms
• A portfolio of writing samples that showcases attention to detail and accuracy
• Ability to adapt quickly to shifting priorities while keeping up with content production pace
• Experience in meeting tight deadlines while working independently
• Ability to collaborate with editors, designers, SEO team members, project managers and publishers
• Familiarity with AP style and using content style guides
• Up-to-date knowledge of industry trends, regulations and best practices in personal finance

Responsibilities

• Research and write authoritative content related to personal loans and debt
• Collaborate with writers working on content related to auto and student loans
• Develop engaging and informative articles, guides and reviews and other forms of media that cater to the needs of diverse audiences
• Distribute and promote content across various channels, including social media, newsletters and partner websites
• Ensure content aligns with our brand voice, tone and style guidelines
• Serve as a subject matter expert, representing Bankrate in media appearances, interviews, speaking engagements and on social media
• Communicate complex loan concepts in a clear and concise manner for different media formats, such as TV, radio, podcasts and online platforms
• Build and maintain relationships with journalists, reporters and influencers to secure media opportunities and expand our brand presence
• Stay up to date with industry news and trends and contextualize that information into actionable takeaways for consumers
• Strategize new content types (such as video and other multimedia) to enhance the content experience and audience engagement
• Develop a strong personal brand as a trusted authority in the loans space
• Proactively contribute to industry discussions and thought leadership initiatives through writing bylines, participating in panel discussions and speaking at conferences
• Collaborate with internal teams, including PR and SEO, to leverage your expertise for content marketing campaigns and promotional activities
• Use Asana, Google Sheets and our Content Management Systems as part of our editorial workflow for tracking and production

Benefits

• Health Insurance Coverage (medical, dental, and vision)
• Life Insurance
• Short and Long-Term Disability Insurance
• Flexible Spending Accounts
• Paid Time Off
• Holiday Pay
• 401(k) with match
• Employee Assistance Program
• Paid Parental Bonding Benefit Program