Product Development & Marketing Associate, Promotions

Summary

Join Nutrafol as a Product Development & Marketing Associate, Promotions and manage promotional development projects, from research and concept to commercialization. You will be responsible for developing and executing strategic promotional programs, managing timelines and calendars, and maintaining accurate product information. This role requires close collaboration with cross-functional teams, including Sales, Marketing, Supply Chain, and Regulatory. You will lead communication with vendors, create promotional briefs, conduct financial analyses, and work on packaging development and sustainability initiatives. The ideal candidate has 1-3 years of experience in product development within CPG, wellness, or beauty, and a proven ability to manage projects from concept to launch. This fully remote position offers a competitive salary, comprehensive benefits, and a supportive work environment.

Requirements

• 1-3 years of experience in product development within one or more of the following categories: CPG, wellness, beauty and/or cosmetic
• Proven ability to manage end-to-end development timelines and drive cross-functional project execution from concept to launch
• An understanding of packaging development timelines and kitting
• Experience sourcing and qualifying packaging components
• Familiar with the nutraceutical skin and haircare space and the competitive landscape
• Strong communication skills and willingness to be fully hands-on
• Able to work efficiently and cross-functionally as a team player
• Flexible and easily adapts to change
• Organized and extremely detailed oriented
• Self starter with examples of being proactive to deliver towards aggressive timelines
• Experience with sustainability initiatives and/or a passion for sustainability

Responsibilities

• Manage the development and execution of strategic promotional programs, including employee merch, Gift with Purchase (GWP) offers, sets, and other initiatives, ensuring a pipeline of fresh and new assortment offerings each year
• Own and maintain promotional development timelines and calendars for all new developments across all channels, keeping the internal team, external vendors, and cross-functional stakeholders aligned and on schedule
• Maintain and update promotional, swag, kit, and GWP assortments with the latest quantities, lead times, and pricing
• Ensure that promo tactics align with target segments and coordinate with sales, events and campaigns to support channel tentpole moments
• In partnership with the Senior Manager, establish promo pricing, bundle strategies, and channel alignment to ensure a seamless cross-channel experience
• Lead the day-to-day communication and management with our key promotional vendors
• Create comprehensive briefs for new kits, packaging and promotional concepts, including creative inspiration, trend research and examples that will make each promo unique and specifically suited for the channel or promotional period
• Run financial analyses to ensure projects are coming in at or below budget and present to leadership for approval
• Work closely with the Supply Chain, Project Management, and Packaging Engineering teams on sourcing packaging materials and make optimizations to existing evergreen items, while keeping sustainability top of mind
• Collect all samples for the team and management and ensure approvals in a timely manner
• Diligently proof all artwork and copy of all promotional packaging to align with consistency, regulatory requirements, grammar and messaging alignment
• Collect, analyze and interpret data from previous promotions to identify learnings and provide strategic recommendations to optimize future initiatives

Preferred Qualifications

Understanding of working with retail channels is a plus

Benefits

• Fully remote work experience
• Comprehensive medical, dental, and vision package, including FSA program
• 401K with employer match
• Quarterly Bonus Program
• Flexible PTO
• Two company-wide wellness breaks every day
• Free lunch on us every Tuesday and Thursday via Seamless/Grubhub
• Monthly wellness stipend
• Monthly internet stipend
• Monthly cell phone stipend
• Annual learning & development stipend
• Wellness Program, including virtual Wellness Sessions & No-Meeting Wednesdays
• Free meditation app membership (Headspace)
• Free Nutrafol subscription
• Pet insurance and benefit programs