Associate Product Marketing Manager

Summary

Join Helium 10 as an Associate Product Marketing Manager and contribute to the success of our leading software for Amazon sellers. You will play a key role in driving product mission and vision alignment with brand positioning, supporting go-to-market strategies, executing marketing campaigns, and creating compelling product messaging. Collaborate with cross-functional teams, including product management, brand and creative teams, and customer success to drive engagement and ensure product positioning aligns with customer needs and market trends. A foundational knowledge of Amazon selling and SaaS/tech experience is a plus. This role reports to the Group Product Marketing Manager and offers the opportunity to make a significant impact on the future of Amazon sellers.

Requirements

• Excellent writing and editing skills with a keen attention to detail
• Strong time management skills with the ability to balance multiple projects
• Proficiency with analytics tools including Google Analytics, Amplitude, Tableau, and others
• Self-motivated and eager to learn about product marketing in a fast-paced environment

Responsibilities

• Help develop and maintain clear, compelling product messaging that differentiates our features within the competitive landscape
• Support the creation of product positioning documents, value propositions, and buyer personas
• Assist in creating content for product launches, website updates, blog posts, social media, and other marketing collateral
• Ensure all materials are consistent with the product's messaging and target audience
• Collaborate with the marketing team to execute multi-channel campaigns, including email, social media, content, and paid advertising
• Monitor campaign performance and contribute ideas to optimize results
• Coordinate with product and marketing teams to support new product or feature launches, including the execution of go-to-market comms, launch timelines, and promotional assets
• Collect and analyze customer feedback to inform future marketing and product strategies
• Work closely with the customer success team to understand and share customer insights
• Assist in market research to understand customer needs, competitor positioning, and industry trends
• Analyze data and insights to inform product positioning and identify opportunities for growth

Preferred Qualifications

1-2+ years of prior product marketing experience preferred

Benefits

• Paid Holidays and Floating Holidays
• Medical, Dental, Vision, FSA/HSA, Life Insurance and Pet Insurance
• 401k with Employer Match
• Take up to 2 Days of Paid Time Off to Volunteer with a 501c Organization
• Paid Parental Leave