Associate Product Marketing Manager

Summary

Join Helium 10 as an Associate Product Marketing Manager and contribute to the success of our leading software for Amazon sellers. You will play a critical role in aligning product mission and vision with brand positioning, supporting go-to-market strategies, executing marketing campaigns, and creating compelling product messaging. Collaborate with cross-functional teams, including product management, brand and creative teams, and customer success to drive engagement and ensure product positioning aligns with customer needs and market trends. Success in this role requires efficient execution of GTM projects showcasing Helium 10 solutions to our community of Amazon, TikTok, and Walmart sellers. A foundational knowledge of Amazon selling and SaaS/tech experience is a plus. This position offers the opportunity to make a significant impact on a fast-growing company.

Requirements

• Excellent writing and editing skills with a keen attention to detail
• Strong time management skills with the ability to balance multiple projects
• Proficiency with analytics tools including Google Analytics, Amplitude, Tableau, and others
• Self-motivated and eager to learn about product marketing in a fast-paced environment

Responsibilities

• Help develop and maintain clear, compelling product messaging that differentiates our features within the competitive landscape
• Support the creation of product positioning documents, value propositions, and buyer personas
• Assist in creating content for product launches, website updates, blog posts, social media, and other marketing collateral
• Ensure all materials are consistent with the product's messaging and target audience
• Collaborate with the marketing team to execute multi-channel campaigns, including email, social media, content, and paid advertising
• Monitor campaign performance and contribute ideas to optimize results
• Coordinate with product and marketing teams to support new product or feature launches, including the execution of go-to-market comms, launch timelines, and promotional assets
• Collect and analyze customer feedback to inform future marketing and product strategies
• Work closely with the customer success team to understand and share customer insights
• Assist in market research to understand customer needs, competitor positioning, and industry trends
• Analyze data and insights to inform product positioning and identify opportunities for growth

Preferred Qualifications

1-2+ years of prior product marketing experience preferred

Benefits

• Paid Holidays and Floating Holidays
• Medical, Dental, Vision, FSA/HSA, Life Insurance and Pet Insurance
• 401k with Employer Match
• Take up to 2 Days of Paid Time Off to Volunteer with a 501c Organization
• Paid Parental Leave