Product Manager

Summary

Join Encora as a Product Manager to drive the strategic development and optimization of digital advertising products. This pivotal role focuses on maximizing revenue while ensuring a positive user experience. You will collaborate with cross-functional teams, including engineering, design, and sales, to create and refine advertising solutions for desktop, mobile web, and mobile apps. The position requires experience in advertising product development and optimization, familiarity with ad tech platforms, and strong analytical skills. The ideal candidate will also possess knowledge of web and mobile app development processes and data analytics tools.

Requirements

• Experience in creating, implementing, and optimizing advertising products
• Familiarity with Ads Technology platforms and tools
• Knowledge of digital advertising ecosystems, such as programmatic ads, direct sales, and ad-serving platforms (e.g., Google Ad Manager)
• Understanding of web and mobile app development processes
• Ability to analyze data to identify trends and optimize ad revenue strategies
• Knowledge of key performance indicators (KPIs) relevant to digital advertising (e.g., CPM, CPC, CTR, viewability rates)
• Experience with tools like Jira, Trello, or Asana for managing cross-functional projects
• Ability to prioritize tasks effectively to meet deadlines across multiple projects

Responsibilities

• Develop and execute a strategic roadmap for digital advertising products across desktop, mobile web, and mobile apps
• Identify market trends and opportunities to innovate advertising solutions that align with business goals
• Balance revenue generation goals with maintaining a user-friendly experience for the audience
• Drive strategies to maximize ad revenue through innovative product features and optimized delivery
• Collaborate with sales and business development teams to create scalable, advertiser-friendly products
• Monitor key performance metrics (e.g., CPM, CTR, fill rate) and take action to improve them

Preferred Qualifications

• Knowledge of HTML, CSS, and JavaScript for web-based ad technologies
• Understanding of mobile app frameworks and their integration with ad tech (e.g., SDKs for iOS and Android)
• Data analytics skills using tools like Google Analytics or Adobe Analytics
• Ability to work with APIs and understand their role in ad delivery

Benefits

Work from home