Product Marketing Manager, Sales Product

Summary

Join Demandbase as a full-time Product Marketing Manager, Sales Product to lead go-to-market strategy, positioning, and cross-functional enablement for Demandbase One for Sales. You will play a critical role in increasing sales, improving product messaging, and driving deeper adoption among sales personas. This role requires close collaboration with Product Management, Sales, Customer Success, and Enablement teams. The ideal candidate will have 3-5 years of B2B software experience and a proven track record of success in messaging and GTM strategies for sales teams. Demandbase offers a comprehensive benefits package including health insurance, paid time off, and retirement benefits. The base compensation range varies by location.

Requirements

• 3-5 years of B2B software experience
• Proven success in messaging and GTM strategies for sales teams (SDRs, AEs, AMs, CS)
• Experience working with product and sales teams to translate features into value
• Ability to lead product launches, sales enablement, and persona campaigns
• Excellent written and verbal communication with storytelling skills
• Data-driven and action-oriented
• Bachelor's degree in marketing, business, or related field

Responsibilities

• Develop and refine differentiated product messaging and positioning tailored to sales personas, especially SDRs and AEs
• Lead GTM strategy and execution for enhancements or releases within the Sales Intelligence product
• Create compelling sales collateral, pitch decks, competitive battlecards, and customer-facing assets that speak directly to the needs and workflows of sales teams
• Partner with sales and product teams to identify and promote high-impact use cases—particularly for SDR workflows—to drive awareness, adoption, and retention
• Conduct interviews, win/loss analyses, and competitive research to uncover trends, validate value propositions, and inform strategy
• Collaborate closely with Product, Sales, Customer Success, and Enablement teams to ensure tight coordination from product development through to revenue impact

Benefits

• Up to 100% paid premiums for Medical and Vision coverage
• Range of mental wellness resources, including access to Modern Health
• Flexible PTO policy
• 15 paid holidays in 2025—including a three-day break around July 4th and a full week off for Thanksgiving
• No Internal Meetings Fridays
• Competitive 401(k) plan
• Short-term and long-term disability coverage
• Life insurance