Product Manager

Summary

Join Fluency as a Product Manager and leverage your expertise in digital advertising to drive product strategy and innovation. Collaborate with cross-functional teams, perform market research to identify revenue growth opportunities, and steer investment in product development. Communicate progress to senior executives, develop strong working relationships, and deeply understand customer experience to generate new ideas. Translate product strategy into detailed requirements, prioritize activities, and drive product launches. Analyze product activation analytics and recommend improvements to product usability and marketing. This remote US-based position requires 5+ years of product management experience in digital advertising.

Requirements

• Five plus years of product management experience with a focus on digital advertising products
• Strategy, research, and analysis experience
• Digital marketing domain experience
• Ability to understand and discuss technical concepts, prioritize and evaluate opportunistic ideas with internal and external partners
• Proven ability to develop product and marketing strategies and effectively communicate recommendations to executive management
• Solid technical background with understanding and/or hands-on experience in software development and web technologies
• Creative and analytical thinker who takes initiative with a proactive approach
• Strong problem-solving skills and willingness to roll up one’s sleeves to get the job done
• Skilled at working effectively with cross-functional teams
• Excellent written and verbal communication skills

Responsibilities

• Perform market research and identify revenue growth opportunities
• Steer focus toward appropriate investment mix in product stability, scalability, new feature development, and future-proofing Fluency’s positioning
• Be an internal leader and partner for understanding, articulating, and solving complex business problems related to platforms, systems, and infrastructure
• Communicate progress and strategic evolution regularly to senior executives
• Develop and maintain effective working relationships across the product development organization, focusing on quality, reliability, and the appropriate level of scalability
• Gain a deep understanding of customer experience, identify and fill product gaps, and generate new ideas that grow market share, improve customer experience, and drive growth
• Create buy-in for the product vision both internally and with key external partners
• Translate product strategy into detailed requirements and prototypes
• Scope and prioritize activities based on business and customer impact
• Drive product launches, including working with the marketing team, executives, and other product management team members
• Compile and assist with the interpretation of product activation analytics and suggest improvements for product users
• Recommend improvements to product usability and product marketing based on usage, data analytics, and user feedback

Benefits

This position is remote US based. If local, you have the option to go into the office