Product Manager

Summary

Join Launch Potato, a digital media company, as a Product Manager to support and evolve internal content systems. You will translate the CMS product vision into actionable items, build relationships with cross-functional partners, write clear requirements, and manage platform requests. The role involves using A/B testing and BI tools to understand feature impact and usage, managing project timelines, and collaborating with various teams. This contract-to-hire position requires 4+ years of relevant experience and strong analytical, communication, and Agile skills. The ideal candidate will have proven success delivering internal tools and experience with revenue optimization strategies. Launch Potato offers a diverse and inclusive work environment.

Requirements

• Proven success delivering internal tools such as CMS platforms, with a deep understanding of cross-functional workflows
• Strong experience driving A/B testing and revenue optimization strategies
• Demonstrated ability to define and execute product roadmaps in Agile environments
• Advanced analysis experience using BI tools (e.g., Looker, Tableau) to inform data-driven decisions
• Excellent communication and prioritization skills to align engineering, editorial, performance, and paid media functions
• 4+ years of product or project management experience supporting internal systems, including content management or monetization tooling

Responsibilities

• Support and evolve Launch Potato’s internal content systems to enable performance, paid media, and editorial excellence, empowering teams to deliver scalable, optimized consumer content that drives business performance
• Support the Director of Product by helping translate the CMS product vision into tickets, documentation, and prioritized backlog items that reflect stakeholder needs across the business
• Build trusted relationships with cross-functional partners to surface problems, gather feedback, and support roadmap development
• Write clear, actionable requirements that help the team build features improving publishing workflows, tools, and operational efficiency
• Manage the intake process for platform requests, organize backlog grooming, and maintain Asana for visibility and follow-through
• Support experiments using A/B testing tools and Looker dashboards to understand feature impact and usage
• Work toward independently managing project timelines, cross-functional coordination, and progress updates with minimal oversight