Distru is hiring a
Product Marketer

Summary

The job is for a Product Marketer at Distru, a cannabis industry ERP leader. The role involves leading go-to-market strategies, staying updated on industry trends, and collaborating with cross-functional teams. The company offers remote work, competitive pay, benefits including medical, dental, vision plans, and 18 days PTO.

Requirements

• Excellent written and verbal communication skills
• A strong understanding of the B2B SAAS product marketing lifecycle
• A core understanding of the B2B cannabis supply chain
• Creative, content-driven methods for communicating complex ideas in an easy to understand way
• The ability to quickly grasp new information and demonstrate understanding of complex supply chain dynamics
• Demonstrated effectiveness in previous GTM campaigns, with clear examples of your work
• Independent work habits, are diligent with planning, and detail oriented
• A data-oriented mindset and build protocols to replicate positive results
• Good sense of humor and a desire to have fun
• Minimum 3 years experience using software for creative content (Adobe Creative Suite products, Figma, or other tools.)
• Minimum 3 years experience in B2B SAAS product marketing

Responsibilities

• Lead the rollout of all new features and product lines at Distru including strategy, content, and goals
• Take charge of our GTM for new product lines and major new features
• Stay up to date on industry trends, cannabis operation workflows, and customer product needs
• Build an understanding of our customer profiles and ideal prospects, tailored to the individual needs of different cannabis business structures and state-specific regulations
• Work closely with Marketing, Product, and our founders to develop and execute GTM strategies for new product updates and customer education content
• Collaborate with our Customer Success and Sales teams to conduct market research, connect with our customers, and understand their product education needs

Preferred Qualifications

• Previous CRM experience (Hubspot is a plus)
• Comfortable speaking to an audience and being ‘the face’ on videos
• Experience planning and hosting customer facing webinars
• Experience with the technical set-up and execution of Zoom Webinars
• Experience in the cannabis industry, preferably within the B2B supply chain

Benefits

• Fully remote work environment. We have teammates in 4 continents!
• Varied and competitive medical, dental and vision plan options for the employee and their dependents
• 18 days Paid Time Off (We want you to use these!) + 11 Holidays. Sick days do not count toward these
• Competitive compensation structure