Product Marketing and CRM/Lifecycle Marketing Manager

Summary

Join Ecosia as a Product and CRM/Lifecycle Marketing Manager for a maternity leave cover. You will be responsible for developing and implementing marketing strategies to boost user engagement and retention. This role requires a blend of leadership, creativity, and analytical skills. You will collaborate with various teams to create go-to-market plans, refine user personas, and optimize CRM campaigns. Data analysis and reporting are crucial aspects of this position. Ecosia offers a supportive and inclusive work environment with flexible working hours, remote work options, and professional development opportunities.

Requirements

• 7-10 years in Product Marketing, CRM, or Lifecycle Marketing, preferably within a digital consumer product or e-commerce environment
• Proficiency with CRM platforms (e.g., Braze, HubSpot), data analytics tools, and marketing automation. Working knowledge of HTML for emails, being able to amend code from templates
• Comprehensive data mindset with a proven ability to interpret and act on data insights. Ability to analyze and report on campaign performance, using data to continuously improve and optimize marketing strategies, user segmentation, and messaging
• Excellent verbal and written communication skills, with the ability to distill complex product features into compelling narratives
• Ability to create innovative campaigns that engage users and communicate Ecosia’s environmental impact
• Advanced written and verbal communication skills, with copywriting experience. Written English should be native level
• Ability to work individually and as part of a team in a fast, deadline-sensitive environment
• A clear commitment to climate action and sustainable living

Responsibilities

• Develop Go-To-Market Strategies
• Craft and implement go-to-market plans for new features, updates, and product releases, ensuring alignment with the brand strategy
• Collaborate with Product and Engineering teams to understand and communicate Ecosia’s unique product differentiators
• Refine Audience Segmentation & Personas
• Refine user personas to shape product positioning and tailored campaigns
• Utilize data analytics and user feedback to refine target audience segments and improve user journeys
• Market Analysis & Competitive Positioning
• Research to stay current on competitor strategies and user trends, identifying opportunities for product improvements and differentiation
• Work closely with Analytics to monitor user behaviors and adapt marketing strategies for maximum engagement
• Messaging & Content Strategy
• Develop messaging that emphasizes Ecosia’s climate impact and aligns with our brand values
• Support content creation for product updates, blog posts, social media, and other channels in collaboration with channel leads to strengthen user engagement and education
• CRM and Lifecycle Marketing
• CRM Strategy Development & Execution
• Design, implement, and optimize CRM campaigns that nurture user loyalty and reinforce Ecosia’s mission of climate action
• Develop segmentation strategies for email, push notifications, and in-app messaging to increase user engagement
• User Retention & Engagement Initiatives
• Design and support programs that encourage ongoing usage and retention, including seasonal and event-based campaigns
• Implement personalization strategies that highlight Ecosia’s environmental impact for each user
• Data-Driven Analysis & Optimization
• Utilize CRM tools to evaluate user engagement metrics and adjust campaigns based on performance
• Conduct A/B testing to improve communication effectiveness and report on CRM impact to key stakeholders
• Cross-Functional Collaboration
• Work closely with Brand & Comms, Local Markets, and Creative teams to align CRM initiatives with wider marketing campaigns and seasonal pushes
• Collaborate with Product and Engineering to integrate CRM insights into product development for enhanced user experiences

Benefits

• Flexible working hours
• 30 vacation days/year on a five-day week
• Designated Focus Times
• Remote work options
• Relocation support
• Visa/work permit assistance
• Subsidized public transport cards
• Bike inspection services
• Monthly learning days
• Hack days
• Online and physical libraries
• A 2000€ development allowance per year
• Continuous feedback