Lifecycle Marketing Manager

Summary

Join Tetra, a leader in the clean energy transformation, as their CRM/Lifecycle Marketing Manager! You will drive the strategy and execution of CRM flows and campaigns across multiple channels. This role focuses on optimizing lead qualification, improving customer retention, and increasing the lifetime value of homeowners. Leveraging data-driven insights, you will create personalized campaigns to keep homeowners engaged. The position requires a results-oriented individual with strong analytical skills and experience in customer lifecycle management. Tetra offers a competitive salary, unlimited PTO, fully paid parental leave, and a comprehensive benefits package.

Requirements

• Bachelor’s degree in Marketing, Business, Data Analytics, or a related field
• 3-5 years of experience in CRM, lifecycle marketing, or related roles
• Proven track record of managing successful multi-channel campaigns and improving customer retention metrics
• Strong analytical skills with the ability to interpret complex data and translate it into actionable strategies
• Experience with CRM platforms and marketing automation tools (e.g., Klaviyo, Salesforce, Braze)
• Proficiency in data visualization tools and reporting platforms (e.g., Metabase, Tableau, Looker, Excel)
• Exceptional project management skills with the ability to manage multiple initiatives simultaneously
• Strong written and verbal communication skills for cross-functional collaboration and stakeholder engagement
• Detail-oriented, resourceful, and comfortable working in a fast-paced, dynamic environment
• A problem-solver who thrives on challenges and is driven by results

Responsibilities

• Plan, implement, and optimize CRM campaigns across email, SMS, and other channels to drive lead qualification, customer retention, and LTV growth
• Design and manage customer lifecycle journeys to deliver personalized experiences that meet homeowners’ needs at every stage
• Develop, execute, and optimize a customer referral program to encourage homeowners to refer Tetra to friends and family, increasing customer acquisition through word-of-mouth
• Monitor campaign performance metrics (e.g., open rates, conversion rates, retention rates) and continuously test, iterate, and optimize campaigns for better results
• Leverage customer data to develop segmentation strategies, predictive models, and actionable insights that inform lifecycle and CRM strategies
• Partner with product, sales, and design to align campaigns with overall business objectives and ensure a cohesive customer experience
• Utilize CRM platforms and marketing automation tools (e.g., Klaviyo, Salesforce) to measure performance, create and execute email, sms and push communications, and manage campaigns effectively
• Analyze customer behavior and feedback to identify trends, opportunities, and pain points, turning insights into impactful marketing strategies

Benefits

• Competitive salary with meaningful equity
• Unlimited PTO policy
• Fully paid parental leave
• Comprehensive benefits package, including health, dental, vision, and retirement plans
• Opportunities for career advancement and professional growth in a dynamic and innovative company
• Collaborative work environment that encourages creativity and innovation