Product Marketing Associate

Summary

Join FreeWill, a social-good startup that has partnered with 1,800+ nonprofits to raise over $10B in bequests, as a Product Marketing Associate. This role will support the company's portfolio of products that help nonprofits solicit planned and non-cash gifts through positioning, messaging, go-to-market initiatives, and collaboration across teams.

Requirements

• Minimum 3-4 years in Software Sales or Marketing (relevant internships included) with experience in messaging, GTM execution, and customer research
• Strong interest in GTM strategies, product launches, and competitive research
• Exceptional organizational, project management, and time management skills, with a process-driven mindset and attention to detail
• Proven ability to collaborate effectively with cross-functional teams
• Excellent verbal and written communication skills with strong storytelling chops!
• Experience with proactive communication within an async or remote environment
• Demonstrates an independent, self-motivated working style
• Experience using Google or Microsoft Suite - Docs, Sheets, Slides, etc

Responsibilities

• Messaging: Develop product messaging and positioning tailored to key audiences using research and data
• Collateral Creation: Collaborate with Marketing to create high impact collateral (e.g., one-pagers, slides, testimonials, case studies, videos), and support operational efficiency through testimonial approvals, and keeping marketing materials up to date
• Go-to-market Support: Support Sr. PMM with GTM launch campaigns with eventual ownership of small to medium-sized launches, including preparing materials, coordinating cross-functional teams, and monitoring post-launch KPIs
• Competitive Enablement: Gather and organize competitive research to develop and maintain up to date battlecards with relevant, actionable information
• Customer Marketing: Source partner testimonials and candidates for partner panels and case studies by proactively identifying customer success stories
• Product and Market Expertise: Build deep market, customer and product knowledge to educate internal teams about customer challenges and solutions
• Training: Collaborate with Revenue Enablement teams on training initiatives
• Stakeholder Management: Develop relationships with Enablement, Product, Sales, and Partner Success to drive value and trust within the organization

Benefits

• Work from home
• Unlimited PTO
• Flexible hours
• Competitive salary
• Commuter benefits
• Company stock options
• 401k
• Medical/Dental/Vision (some single coverage medical plans are 100% employer paid, subsidized rates for spousal, parent-child, and family coverage)
• Short-term and long-term disability insurance
• Life and AD&D insurance
• Free One Medical membership
• Paid parental leave for all parents