Remote Product Marketing Associate

Summary

Join our team of problem solvers at Zearn as a Product Marketing Associate to position and communicate the benefits of Zearn Math to various audiences through compelling content creation, campaign management, and brand integrity maintenance.

Requirements

• Bachelor’s degree (required)
• 2+ years of post-graduation marketing, business development, growth strategy, or strategy consulting experience
• A minimum of 6 months of content or copywriting experience in a professional work setting
• Excellent written communication skills
• Ability to prioritize and manage several projects to completion against tight deadlines
• Extreme attention to detail and organization

Responsibilities

• Inspiring and engaging audiences by crafting compelling content
• Lead the authoring of content for all demand generation campaigns
• Develop new content for webinars and videos
• Author and manage production of marketing collateral, collaborating with design colleagues
• Develop copy for regular updates to in-app “What’s New” messages to engage and inspire users
• Develop content to support presentations at in-person events, including proposal submissions for speaking opportunities
• Managing various campaigns with the goal of driving continuous improvement and engaging new opportunities
• Collaborate with the marketing operations team to leverage findings from research and campaign analytics to manage iterative improvements that maximize the performance of campaign outreach and assets
• Lead the authoring of content for demand generation email campaigns, tailoring email copy to specific audiences to maximize impact
• Develop copy for paid media and search campaigns
• Maintaining brand integrity through ensuring all content aligns with Zearn’s values and strategy
• Ensure all content and assets adhere to brand values, style, and voice
• Coordinate across teams to maintain cohesive messaging and brand positioning across all forms and channels
• Taking charge of our external website by keeping content fresh and engaging
• Own content updates on Zearn.org external website, including creating and updating campaign-specific landing pages

Benefits

• Comprehensive medical, dental and vision plans
• Short- and long-term disability
• Life insurance
• 401K matching
• Parental leave
• Flexible PTO policy