LawPay is hiring a
Product Marketing Associate in United States

Summary

AffiniPay is a leading fintech company based in Austin, Texas. As the Product Marketing Associate, you will be responsible for go-to-market planning and strategy, sales enablement, persona development and messaging, measurement & optimization, and cross-functional collaboration. The ideal candidate should have a Bachelor’s degree in Marketing, Accounting, or related field, 1-3 years of experience in Marketing, Accounting, Finance technology / software product, excellent written and verbal communication skills, a builder mentality with strong collaboration skills, and preferred experience with Salesforce, Asana, Mixpanel, Tableau. AffiniPay offers award-winning benefits including fully covered medical, dental, and vision coverage, pet insurance, flexible paid time off policy, 401K or RRSP with company match, competitive compensation packages, health wellness program, parental resources, professional development opportunities, matching gift program, D&I initiatives, an incredible in-office experience, and more.

Requirements

• Bachelor’s degree in Marketing, Accounting, or related field
• 1-3 years of experience - in Marketing, Accounting, Finance technology / software product

Responsibilities

• Assess each upcoming product and feature release and determine the optimal channels to deliver the message to market
• Set metrics for success, track and report on results
• Prepare and create collateral such as competitive battlecards, internal sales FAQ, sales training presentation, external brochure/one-pager
• Develop and refine/update the buyer personas for the target market by listening to customer sales calls, conducting online research, issuing surveys and interviewing when applicable

Preferred Qualifications

Experience with Salesforce, Asana, Mixed Panel, Tableau

Benefits

• Fully covered medical, dental and vision coverage
• Pet insurance
• Flexible paid time off policy
• 401K, or RRSP if in Canada, with a company match
• Competitive compensation. packages that include mid-year and end-of-year bonuses and equity options for all full-time employees
• Health Wellness Program
• Parental resources, including 16 weeks of paid time off for primary caregivers
• Professional development opportunities. including mentorships, leadership programs and AffiniPayU courses
• Matching Gift Program and organized activities focused on donations, volunteerism and supporting the local communities throughout the country
• D&I initiatives. provide educational opportunities regarding multicultural issues, tolerance, and celebrating diversity among our entire staff