Incorta is hiring a
Marketing Associate

Summary

The Marketing Associate will manage and develop marketing campaigns, collaborate with various teams, and engage partners to jointly develop marketing activities. They will have 3+ years of experience in a general marketing role, preferably with partner marketing experience, and a bachelor's degree is required. The role involves managing multi-channel marketing campaigns, social and digital advertising, buyer journey marketing, cross-functional collaboration, marketing collateral development, and maintaining the Partner Portal.

Requirements

• Bachelor’s degree required
• 3+ years’ experience in a general marketing role
• Demonstrated success in developing activities aligned with campaigns, leading program execution and supporting corporate campaign initiatives
• Understanding of multi-channel marketing and application of the buyer journey to marketing campaigns
• Experience working in a start-up environment, specifically for a SaaS or similar company
• Strong communication skills and experience engaging with customers, partners, and senior management
• Excellent organizational, time, and project management
• Enthusiastic, independent worker, and highly collaborative
• Experience working in a fast-paced culture in a global organization
• Ability to operate independently, whilst leveraging internal support teams as well as being able to partner with peers across multiple geographies
• A hunger for learning and problem-solving
• Data-driven mindset with the ability to analyze data and feedback to derive insights, plan, and report on marketing campaigns and activities

Responsibilities

• Marketing campaign management – Manage and develop multi-channel marketing campaigns from ideation to execution
• Social and digital advertising – Manage and optimize social media advertising, Google marketing, SEO, and content marketing
• Buyer journey marketing – Apply understanding of the buyer journey and develop marketing content to support each cycle
• Cross-functional collaboration – Work closely with the broader marketing, sales, partner, and product teams
• Manage and engage Partners to jointly develop or collaborate on marketing activities, programs, and campaigns
• Marketing collateral and content development – develop marketing collateral and top-of-funnel content
• Maintenance of the Partner Portal and support of the Incorta Partner Program initiatives including webinars, summits, and content

Preferred Qualifications

• SaaS marketing experience and familiarity with Hubspot and Salesforce are highly desirable
• Familiarity or direct experience with social platforms including Google Analytics and LinkedIn
• Experience with WordPress is a bonus

Benefits

$75,000 - $85,000 a year