Remote Product Marketing Lead

Summary

Join Calm, a leading mental health and wellness company, as a Product Marketing Lead to drive user acquisition, engagement, and retention through innovative campaigns and data-driven insights.

Requirements

• 5+ years of experience in product marketing, with a focus on mobile apps or digital products
• Proven experience in managing end-to-end marketing projects across multiple channels
• Strong understanding of app marketing, including app store optimization (ASO), push notifications, and mobile-specific advertising
• Familiarity with analytics platforms (e.g., Google Analytics, Mixpanel) to track app performance and user behavior
• Strong organizational and project management skills with a focus on delivering high-impact campaigns on time
• Ability to adapt quickly to changing priorities in a fast-paced, tech-driven environment
• Excellent communication and collaboration skills

Responsibilities

• Develop and implement product marketing strategies for app features and updates, including go-to-market plans
• Coordinate cross-functional teams (Product, Lifecycle, PR/Comms, etc.) to ensure marketing activities align with product development timelines
• Lead the creation and execution of integrated marketing campaigns, focusing on user acquisition, engagement, and retention
• Manage project timelines, deliverables, and budgets to ensure successful product launches and campaigns
• Analyze market trends, customer insights, and competitor performance to inform marketing strategies and identify new opportunities
• Oversee content development for campaigns, including in-app messaging, social media, email marketing, paid media, and other channels
• Track and report on the effectiveness of marketing campaigns, providing insights and recommendations for optimization
• Work closely with the Growth, User Experience, and Product teams to refine messaging and improve the overall user journey
• Lead A/B testing initiatives and optimize campaigns based on data insights and user feedback

Benefits

• Comprehensive benefits
• 401k
• Flexible time off