Product Marketing Lead

Summary

Join a talented team at ClassDojo to help grow the company into the world's most widely-used pre-K-8 product and most-loved consumer education brand for kids. As a seasoned product marketer, you'll develop customer-facing product narratives, lead go-to-market strategy, conduct market research, and partner with creative leadership to drive growth.

Requirements

• Experienced product marketer with 10+ years of experience at a consumer brand
• You are a master at launching consumer products , with a strong track record of crafting emotionally rooted positioning and cut through messaging that drives business results
• Customer champion with experience driving market research and customer insights, both qual and quant
• Excellent storytelling skills—you have a sense for narrative, and can create succinct, impactful messaging
• Experience with segmentation, targeting and positioning
• Highly collaborative, with proven ability to work across multiple teams and competing priorities simultaneously
• You take ownership, are an inventive problem solver and have a high-level of accountability and follow-through
• Moves faster than is comfortable, an instigator
• Highly empathetic

Responsibilities

• Develop customer facing product narratives to drive awareness and engagement
• Define our value proposition, positioning and differentiated messaging and bring it to life with a cohesive, emotionally resonant message
• Lead the go-to-market strategy for new products and features that drives adoption and usage, defining the right channel mix to drive KPIs
• Conduct market research to define segmentation and targeting strategy. Make strategic recommendations for how we can drive growth
• Deeply understand our customers and how they interact with each other. Collect qual and quant feedback to influence product strategy and uplevel our marketing
• Partner with creative leadership to develop compelling creative with strong storytelling that spans social, CRM, paid acquisition, landing pages, in-product experiences and more
• Build measurable KPIs for all product marketing plans, adopting a test and learn philosophy to hit business objectives