ClassDojo is hiring a
Product Marketing Lead

Summary

The job is for a Product Marketer at ClassDojo, a global education technology company that aims to improve children's education. The role involves developing customer-facing product narratives, leading go-to-market strategies, conducting market research, and partnering with creative teams. The ideal candidate has 7+ years of experience in consumer brand product marketing.

Requirements

• Experienced product marketer with 7+ years of experience at a consumer brand
• Master at launching consumer products , with a strong track record of crafting emotionally rooted positioning and cut through messaging that drives business results
• Customer champion with experience driving market research and customer insights, both qual and quant
• Excellent storytelling skills—you have a sense for narrative, and can create succinct, impactful messaging
• Experience with segmentation, targeting and positioning
• Highly collaborative, with proven ability to work across multiple teams and competing priorities simultaneously
• You take ownership, are an inventive problem solver and have a high-level of accountability and follow-through
• Moves faster than is comfortable, an instigator
• Highly empathetic

Responsibilities

• Develop customer facing product narratives to drive awareness and engagement
• Lead the go-to-market strategy for new products and features that drives adoption and usage
• Conduct market research to define segmentation and targeting strategy
• Deeply understand our customers and how they interact with each other. Collect qual and quant feedback to influence product strategy and uplevel our marketing
• Partner with creative leadership to develop compelling creative with strong storytelling that spans social, CRM, paid acquisition, landing pages, in-product experiences and more
• Build measurable KPIs for all product marketing plans, adopting a test and learn philosophy to hit business objectives

Benefits

• Compensation ranges (United States): CA, WA, NY, NJ, CT states: $162,000 - $231,500 (USD), All other states in the US: $137,500 - $197,000 (USD)
• Remote work