Product Marketing Lead

Summary

Join Mindbloom, the leading provider of ketamine therapy, as their Product Marketing Lead. You will play a crucial role in shaping the future of mental health by crafting compelling marketing materials and strategies. Responsibilities include customer journey mapping, client interviews, copywriting, community management, product launches, and brand consistency. This remote-first position requires a proven track record in uncovering client insights, strong copywriting skills, a bias towards action, and a passion for Mindbloom's mission. Mindbloom offers a competitive compensation package, including comprehensive benefits such as health insurance, unlimited vacation, and a 401k plan. The company fosters a culture of freedom and responsibility, with a focus on intellectual honesty, exceptional decision-making, and cultivating wholeness.

Requirements

• Track record uncovering deep, non-obvious, and winning insights that generate meaningful business outcomes
• Transmutes client empathy and company strategy into high quality and high converting copy
• Possesses the agency, energy, and resourcefulness to GSD fast and well
• You have a personal connection to our mission
• You excel in a remote-first, writing-based culture of freedom and responsibility

Responsibilities

• Spearhead customer journey maps that unlock the secrets to engaging new and existing clients, transforming their interactions
• Implement rituals, artifacts, and mechanisms to systemize deep client understanding and lead 8+ monthly client interviews
• Materially increase conversion rates and brand consistency by writing and managing the writing of stunning copy for the website, acquisition funnel, and client experience
• Skyrocket our community by creating an extraordinary valuable experience for every member
• Creatively, strategically, and systematically market new features and products to existing customers and new audiences
• Create and maintain strong alignment between our brand tone words, value props, and key messaging across all client touchpoints

Benefits

• Medical, dental, and vision insurance for you and dependents
• Unlimited vacation and sick days
• Steeply discounted Mindbloom for you and family
• Annual company retreat and department offsite
• You get whatever you need to excel
• Employer sponsored 401k plan
• Parental leave