Remote Product Marketing Lead

Summary

The job is for a Product Marketing Lead to drive Product-Led Growth for TiDB Serverless and other products. The role involves developing PLG strategies, optimizing website traffic, creating content, executing data-driven campaigns, and collaborating with cross-functional teams.

Requirements

Bachelor’s Degree in Marketing, Computer Science, Business, or a related field AND 5+ years of experience in product marketing, growth marketing, or a similar role. OR Master’s Degree in Marketing, Computer Science, Business, or a related field AND 3+ years of experience in product marketing, growth marketing, or a similar role. OR equivalent experience

Responsibilities

• Develop and implement PLG strategies to accelerate user signups, adoption and retention of TiDB Serverless and TiDB Cloud
• Website Traffic & Conversion Optimization. : Drive initiatives to increase website traffic, optimize user journeys, and improve conversion rates through targeted content, SEO, and performance marketing efforts
• Content Development for Growth. : Create and oversee the production of high-impact content such as blog posts, product tutorials, and technical guides that drive organic traffic and educate potential users on the value of TiDB’s offerings
• Data-Driven Campaigns. : Design, execute, and optimize growth marketing campaigns using data-driven insights to maximize reach, engagement, and conversion across multiple channels, including web, email, and social media
• Customer Onboarding & Lifecycle Marketing. : Develop and implement onboarding and lifecycle marketing programs that nurture users through their journey, ensuring a seamless and value-driven experience
• Cross-Functional Collaboration. : Collaborate with product, marketing, and analytics teams to align marketing efforts with product development and growth objectives, ensuring a cohesive and impactful go-to-market strategy

Preferred Qualifications

• Proven experience in driving Product-Led Growth (PLG) for SaaS or cloud-based products
• Expertise in digital marketing, SEO, and content marketing, with a track record of increasing website traffic and conversions
• Strong analytical skills with the ability to interpret data, identify trends, and make informed decisions
• Excellent storytelling abilities to craft compelling messages that resonate with technical and non-technical audiences alike
• Experience working in a fast-paced, cross-functional environment with a focus on collaboration and innovation