PingCAP is hiring a
Product Marketing Lead
PingCAP
๐ต ~$130k-$150k
๐Remote - United States
Please let PingCAP know you found this job on JobsCollider. Thanks! ๐
Summary
The job is for a Product Marketing Lead to drive Product-Led Growth for TiDB Serverless and other products. The role involves developing PLG strategies, optimizing website traffic, creating content, executing data-driven campaigns, and collaborating with cross-functional teams.
Requirements
Bachelorโs Degree in Marketing, Computer Science, Business, or a related field AND 5+ years of experience in product marketing, growth marketing, or a similar role. OR Masterโs Degree in Marketing, Computer Science, Business, or a related field AND 3+ years of experience in product marketing, growth marketing, or a similar role. OR equivalent experience
Responsibilities
- Develop and implement PLG strategies to accelerate user signups, adoption and retention of TiDB Serverless and TiDB Cloud
- Website Traffic & Conversion Optimization. : Drive initiatives to increase website traffic, optimize user journeys, and improve conversion rates through targeted content, SEO, and performance marketing efforts
- Content Development for Growth. : Create and oversee the production of high-impact content such as blog posts, product tutorials, and technical guides that drive organic traffic and educate potential users on the value of TiDBโs offerings
- Data-Driven Campaigns. : Design, execute, and optimize growth marketing campaigns using data-driven insights to maximize reach, engagement, and conversion across multiple channels, including web, email, and social media
- Customer Onboarding & Lifecycle Marketing. : Develop and implement onboarding and lifecycle marketing programs that nurture users through their journey, ensuring a seamless and value-driven experience
- Cross-Functional Collaboration. : Collaborate with product, marketing, and analytics teams to align marketing efforts with product development and growth objectives, ensuring a cohesive and impactful go-to-market strategy
Preferred Qualifications
- Proven experience in driving Product-Led Growth (PLG) for SaaS or cloud-based products
- Expertise in digital marketing, SEO, and content marketing, with a track record of increasing website traffic and conversions
- Strong analytical skills with the ability to interpret data, identify trends, and make informed decisions
- Excellent storytelling abilities to craft compelling messages that resonate with technical and non-technical audiences alike
- Experience working in a fast-paced, cross-functional environment with a focus on collaboration and innovation
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Please let PingCAP know you found this job on JobsCollider. Thanks! ๐