Remote Product Marketing Lead

Summary

Join Scope3, the industry's leading collaborative sustainability platform, as a Product Marketing Lead to drive product marketing for their Adtech Platform and Publisher customers.

Requirements

• Experience with product commercialization, from customer needs to go-to-market execution
• Marketing Experience: Experience partnering with marketing to develop and execute B2B marketing strategies and programs that produce great results
• Sales Partnership: Experience supporting commercial teams selling to multiple customer segments with unique needs
• Business Expertise: Strong understanding of business value and decision-making
• Intellectual Curiosity: Intellectually curious and unafraid to analyze what’s working and what’s not, with a hands-on approach to problem-solving
• Communication: Exceptional communicator (writing, collaborating, negotiating, persuading, public speaking, and listening) capable of articulating complex concepts to diverse audiences
• AdTech Ecosystem Knowledge: Experience in the ad tech ecosystem, including familiarity with platforms, publishers, and data providers
• Fast-Paced Environment: Proven ability to prioritize and deliver results in a fast-paced environment in a rapidly-evolving market
• Technical Translation: Ability to translate technical concepts to non-technical audiences, with familiarity in the digital advertising ecosystem

Responsibilities

• Establish deep expertise of Scope3’s platform and products and the value they provide our partners
• Establish a strong understanding of Scope3 customers, and use your expertise to bring a customer-value lens to everything we do
• Develop and execute impactful go-to-market strategies for new products
• Equip commercial teams with the tools and training to be successful including sales pitches, assets and messaging
• Create and co-develop content that advances Scope3’s in-market positioning goals, including thought leadership, education and research
• Partner with marketing to create and execute marketing programs that support Scope3’s revenue goals
• Research the competitive landscape and share findings across the global organization