Remote Product Marketing Lead

Summary

Join Scope3, the industry's leading collaborative sustainability platform, as a Senior Product Marketing Lead. You will lead product marketing for Agency and Brand customers, working closely with product management, marketing, and commercial teams to bring products to market and craft messaging that drives demand while strengthening Scope3's position as a leader in the decarbonization of digital advertising.

Requirements

• Experience with product commercialization, from customer needs to go-to-market execution
• Experience partnering with marketing to develop and execute B2B marketing strategies and programs that produce great results
• Experience supporting commercial teams selling to multiple customer segments with unique needs
• Strong understanding of business value and decision-making
• Intellectually curious and unafraid to analyze what’s working and what’s not, with a hands-on approach to problem-solving
• Exceptional communicator (writing, collaborating, negotiating, persuading, public speaking, and listening) capable of articulating complex concepts to diverse audiences
• Experience in the ad tech ecosystem, including familiarity with programmatic buying, campaign measurement and creative processes
• Proven ability to prioritize and deliver results in a fast-paced environment in a rapidly-evolving market
• Ability to translate technical concepts to non-technical audiences, with familiarity in the digital advertising ecosystem

Responsibilities

• Establish deep expertise of Scope3’s platform and products and the value they provide our partners
• Establish a strong understanding of Scope3 customers, and use your expertise to bring a customer-value lens to everything we do
• Develop and execute impactful go-to-market strategies for new products
• Equip commercial teams with the tools and training to be successful including sales pitches, assets and messaging
• Create and co-develop content that advances Scope3’s in-market positioning goals, including thought leadership, education and research
• Partner with marketing to create and execute marketing programs that support Scope3’s revenue goals
• Research the competitive landscape and share findings across the global organization