Product Marketing Manager

Summary

Join BitterBrains, a leading developer education platform, as a Product Marketer! In this strategic role, you will be responsible for the full marketing lifecycle of our products, from go-to-market strategies to performance monitoring. You'll collaborate with cross-functional teams, leverage data-driven insights, and optimize user journeys to maximize impact. This role requires expertise in website and email marketing, technical specifications, and asynchronous communication. If you're passionate about developer education and thrive in a remote, collaborative environment, apply today!

Requirements

• Proven experience in product marketing in the tech, SaaS, or education sectors
• Website and email first marketing expertise
• Proven experience in writing technical specs for website/platform tasks and managing the dev process from idea to production release
• Be a master of working asynchronously (async) using tools like Slack, Notion, Loom, and others
• Strong understanding of go-to-market strategies, pricing management, and conversion optimization techniques
• Analytical mindset with the ability to interpret performance data and derive actionable insights
• Excellent project management and organizational skills, with the ability to manage multiple tasks effectively
• Exceptional communication skills, both written and verbal
• Experience with competitor analysis and market research to inform strategy
• Expertise with tools like GA4, Plausible, CRM platforms, and campaign tracking and management software
• Ability to create detailed, well-thought-out briefs for fellow marketers, copyrighters, and, most importantly, designers and developers
• A passion for the developer community and an understanding of its unique dynamics
• Collaborative and team-oriented mindset with a proactive approach to problem-solving
• Team-oriented mindset with a proactive and problem-solving attitude
• Strong preference for asynchronous communication: Demonstrated ability to work independently and collaboratively in a remote environment, prioritizing productivity over frequent meetings, which may occur once a week or less
• Meeting-free mindset : Passionate about minimizing meeting time to enhance focus and efficiency, leveraging tools and processes that support asynchronous workflows
• Reliable internet connection (all meetings and work is done online)
• Experience working remotely
• Ability to work in CET time zone, with core hours from 9:00 am till 6:00 pm

Responsibilities

• Lifecycle Marketing Analyze and improve user journeys to maximize conversion rates across our digital platforms
• Create, test, and optimize landing pages, messaging, and campaigns to enhance engagement
• Includes but is not limited to improving websites, creating new features, improving CRO and copies, devising email strategies for nurturing, lead conversions, and cross-selling
• Go-to-Market Strategies Plan and execute product launches, aligning with marketing, sales, and product teams
• Craft compelling messaging and positioning for new and existing products
• Promotional Planning Develop and implement promotional strategies to drive sales and meet revenue goals
• Coordinate with cross-functional teams to ensure promotional plans align with broader marketing objectives
• Performance Monitoring Track and analyze KPIs to measure campaign success and inform future strategies
• Provide actionable insights to optimize marketing and product performance
• Cross-Functional Collaboration Work closely with the business unit director, developers, and marketing teams to align goals and strategies
• Serve as the customer advocate, ensuring user needs are reflected in product development and marketing
• Pricing Management Evaluate and manage product pricing strategies for competitiveness and revenue growth
• Monitor market trends and recommend pricing adjustments as needed
• Prepare pricing update files for product promotions to ensure alignment with market demands
• Campaign Briefing Develop detailed and actionable campaign briefs for marketing initiatives
• Oversee execution to ensure alignment with product objectives and timelines
• Create banner timing documents to brief developers for internal and affiliate banners
• Create briefing documents for required assets for product launches, promotions, and campaigns

Benefits

• Competitive salary
• Performance bonus
• Company-wide target bonus of up to 20%
• Budget for training/equipment
• Time to learn new skills
• Remote full-time role on a long-term contract
• Flexible paid time off and local bank holidays
• Participation in the annual company workation trip
• Work with a brand that customers love
• Work with modern technologies
• Be part of a small team of amazing people based around the world