Product Marketing Manager

Summary

Join Aptos, a people-first blockchain company, as a Product Marketing Manager (PMM) to drive go-to-market (GTM) strategies and marketing execution across our suite of web3 products. You will develop and execute marketing strategies to boost adoption, engagement, and awareness. As a generalist PMM, you'll collaborate with various teams. Experience in payments and web3 is highly preferred. The role involves developing GTM strategies, crafting compelling messaging, creating high-quality content, collaborating cross-functionally, executing campaigns, conducting market research, and measuring success. The base salary range is $125k-$176k, but this does not include equity, tokens, or benefits.

Requirements

• 5-8 years of experience in product marketing, growth marketing, or related fields
• Strong understanding of go-to-market strategy, product positioning, and lifecycle marketing
• Exceptional project management skills with the ability to execute complex initiatives across multiple teams
• Ability to translate technical concepts into clear, compelling narratives
• Experience managing content calendars, marketing campaigns, and cross-functional initiatives
• Strong organizational and communication skills; ability to manage multiple projects simultaneously
• Previous experience in web3 and payments or fintech required

Responsibilities

• Develop & Execute GTM Strategies – Define marketing strategies for new and existing products, ensuring alignment with business goals and customer needs
• Positioning & Messaging – Craft compelling positioning, messaging, and value propositions that resonate with developers, businesses, and end users
• Content & Storytelling – Develop high-quality content (blogs, social media, video scripts, product pages, case studies) to drive product awareness and adoption
• Cross-functional Collaboration – Work closely with Product, Growth, Community, and Ecosystem teams to ensure a seamless and consistent product marketing approach
• Campaign & Launch Execution – Lead end-to-end marketing campaigns, including content creation, distribution strategy, and performance measurement
• Market Research & Competitive Insights – Conduct research to understand user needs, market trends, and the competitive landscape to inform marketing strategy
• Success Measurement & Optimization – Define KPIs, track marketing performance, and iterate on strategies based on data-driven insights

Preferred Qualifications

Experience in payments and web3 is highly preferred

Benefits

• 100% insurance premium coverage for medical, dental, and vision for you and your dependents (US Employees)
• Equipment of your choice
• Flexible vacation time, 11 holidays, and floating company days off
• Competitive Salary
• Equity (RSUs) (US employees)
• Protocol Token Grants
• 401k matching (US Employees)
• Fun and inclusive in-person and digital events