Product Marketing Manager

Summary

Join Experian as a Product Marketing Manager to execute marketing strategies, driving awareness and demand for platform solutions. You will develop and optimize product messaging, create marketing assets, and plan campaigns. Collaborate with the PMM team to increase product demand, enable sales, and enhance client satisfaction. Report to the Director of Product Marketing and work closely with product and sales executives. This role requires strong product marketing skills, a passion for transformation, and a proven track record in B2B client acquisition. The position offers a flexible work environment and various benefits.

Requirements

• 5+ years of B2B Product Marketing experience
• 2-3+ years of success in past PMM roles
• In depth, hands-on experience with all core product marketing functions - positioning, pricing, packaging, GTM planning, sales enablement, marketing research, intel and product launch
• Distill the complex into simple, compelling messages that resonate
• Be a culture carrier within our team and help elevate the PMM practice across Experian

Responsibilities

• Translate business OKRs into a series of marketing jobs to be done and initiatives to support growth
• Perform alongside a team of product marketers, who others trust and go to on all things messaging and positioning
• Create and refine messaging for our Company, each product, business issue that articulates “why change, why now, why us”
• Partner with integrated marketing team to deliver high-impact campaigns, assets, and sales enablement tools
• Work side by side with sales to create demos that highlight key competitive differentiators
• Learn our competitive landscape and develop strategies, tools and training to help sales differentiate and defend
• Understand client journeys, pain points, and barriers
• Ensure insights are reflected in messaging, marketing materials, and product development priorities
• Inform evergreen prospecting marketing campaigns that deliver measurable business results
• Track performance, review results, and optimize tactics to achieve desired outcomes

Benefits

• Medical, Dental, Vision insurance
• Life, short term disability insurance, long term disability insurance
• Paid time off, paid sick time, paid volunteer time
• 401K with 4% employer match
• Flexible work environment