Product Marketing Manager

Summary

Join Experian as a Product Marketing Manager to spearhead marketing efforts for our industry-leading prospecting and marketing solutions. You will be responsible for creating, deploying, and optimizing marketing assets, collaborating with the integrated marketing team, and working closely with sales to drive awareness and demand. This role requires a strong track record in product marketing within the FinServ/Fintech industry. The position offers a flexible work environment and a comprehensive benefits package, including medical, dental, vision, life insurance, paid time off, and a 401k match. You will report to the Director of Product Marketing and collaborate with product, sales, and partner marketing teams. Experian values diversity and inclusion, offering an award-winning work environment.

Requirements

• 5+ years of Performance / Product Marketing experience
• 2-3 years in finserv / fintech credit-specific marketing (digital, performance acquisitions mandatory); Understanding of pre-qualification / pre-screened, pre-approved industry standards required
• Success in past PMM roles, B2B orientation
• 2+ years of experience with core product marketing functions - positioning, pricing, packaging, GTM planning, sales enablement, marketing research, competitive intel and product launch
• Be a culture carrier within a team and work to enhance the PMM discipline within Experian

Responsibilities

• Create, deploy, and optimize a suite of marketing assets designed to win in the marketplace and deepen consideration of our prospecting suite of offerings at Experian
• Participate and contribute to messaging and positioning of each product
• Collaborate with integrated marketing team to deliver high-impact campaigns, assets, and sales enablement tools
• Execute with sales to create demos that highlight key competitive differentiators
• Work side by side with product, sales, and partner marketing teams to build a marketing strategy that drives awareness, demand, and usage
• Foster alignment across teams and adapt to evolving needs
• Learn more about our competitive landscape and develop strategies, tools and training to help sales differentiate and defend
• Understand client journeys, pain points, and barriers
• Go deep into insights then reflect them throughout messaging and materials
• Track performance, review results, and optimize tactics to achieve desired outcomes

Benefits

• Medical, Dental, Vision insurance
• Life, short term disability insurance, long term disability insurance
• Paid time off, paid sick time, paid volunteer time
• 401K with 4% employer match
• Flexible work environment