Product Marketing Manager

Summary

Join Keep as a Product Marketing Manager and leverage your strategic thinking and customer insights to refine market positioning and drive product adoption. You will lead rigorous testing and analysis to shape the product narrative and optimize customer engagement. This role requires strong leadership and collaboration across departments to ensure products meet market needs. You will develop go-to-market strategies, refine positioning, and translate product capabilities into compelling customer benefits. The position offers opportunities for professional growth in a dynamic startup environment. Keep is committed to a fully inclusive and remote-friendly company culture.

Requirements

• Have extensive experience in product marketing, ideally within the financial services or fintech industry
• Have a deep understanding of ICP development, customer journey mapping, and value proposition creation
• Excel at translating technical capabilities into compelling customer benefits
• Know how to develop strategic messaging frameworks that differentiate products in competitive markets
• Be comfortable conducting customer research and applying insights to refine product positioning
• Have strong cross-functional collaboration skills, particularly with product development teams
• Have experience developing go-to-market strategies for new product launches
• Have planned and executed successful demand generation events such as tradeshows, webinars, or industry conferences
• Possess excellent communication skills and can adapt messaging for different audiences and channels
• Be data-driven and able to measure the impact of product marketing initiatives

Responsibilities

• Develop comprehensive product marketing strategies that align with our business goals and customer needs
• Deeply understand our Ideal Customer Profile (ICP) and leverage these insights to refine our product messaging and positioning
• Create compelling product narratives and value propositions that resonate with target audiences
• Conduct competitive analysis and market research to identify opportunities and inform product positioning
• Collaborate with product teams to ensure marketing input is incorporated throughout the product development lifecycle
• Lead cross-functional go-to-market strategies for new product launches and updates
• Plan and execute demand generation events including tradeshows, webinars, and industry conferences to showcase our products
• Write creative briefs that clearly articulate messaging objectives, audience insights, and key differentiators
• Develop sales enablement materials and training to ensure effective product communication
• Gather customer feedback to inform product messaging refinements and feature prioritization
• Stay ahead of industry trends and apply best practices from top-tier product marketing organizations

Benefits

• Shape Product Strategy: As a key figure in our marketing department, you'll influence product development and positioning, ensuring our solutions address real market needs
• Make a Significant Impact: In the rapidly changing fintech landscape, your role is crucial to communicating our product value, directly influencing our company's success and customer adoption
• Professional Growth: Thrive in a dynamic startup environment that values creativity and innovation, offering you rapid professional development and the chance to become a pivotal player in the product marketing realm
• Set Industry Standards: Your expertise in product positioning and messaging will help establish Keep as a leader in the fintech industry
• Embrace a fully inclusive and remote-friendly company culture that values diversity and work-life balance