Product Marketing Manager

Summary

Join Mixpanel's product marketing team as a Product Marketing Manager and play a pivotal role in launching new features, shaping messaging, and ensuring product resonance with customers. Collaborate closely with product, sales, and marketing teams to execute go-to-market strategies, create compelling content, and contribute to demand-generation campaigns. This role centers on creating impactful messaging, conducting thorough market research, and driving sales enablement efforts. Success in this position requires a customer-focused mindset and a passion for cross-functional collaboration. The ideal candidate will have a proven track record in product marketing, particularly within B2B SaaS or analytics platforms. Mixpanel offers a competitive compensation package and a comprehensive benefits program.

Requirements

• Bachelor's degree or equivalent experience
• 3+ years of experience in product marketing, preferably in B2B SaaS or analytics platforms
• Experience with go-to-market planning, messaging, and launching features
• Excellent writing and content creation abilities, with a focus on crafting compelling narratives
• Strong research skills, with the ability to gather and analyze customer and market insights
• Demonstrated ability to collaborate with cross-functional teams and drive alignment

Responsibilities

• Support the planning and execution of go-to-market strategies for new features and product enhancements
• Develop clear, customer-centric messaging and positioning that highlights the value and differentiation of Mixpanel’s features
• Conduct research to uncover customer pain points, market trends, and opportunities. Use insights to inform product positioning, messaging, and sales enablement materials
• Create high-quality collateral such as product briefs, use cases, and training materials to empower sales teams. Develop resources like battle cards, FAQs, and pitch decks to support feature adoption and sales efforts
• Partner with demand generation, content, and field marketing teams to contribute to integrated campaigns that drive feature awareness and adoption
• Track and analyze the performance of feature launches, adjusting strategies and messaging as needed to optimize impact
• Advocate for the customer by bringing their voice into messaging and product-related initiatives

Preferred Qualifications

• Knowledge of product analytics or similar tools (e.g., Mixpanel, Amplitude) is a plus
• Creative problem-solver with a customer-first mindset and a passion for delivering results

Benefits

• Medical, vision, and dental insurance coverage
• Equity consideration
• Comprehensive Medical, Vision, and Dental Care
• Mental Wellness Benefit
• Generous Vacation Policy & Additional Company Holidays
• Enhanced Parental Leave
• Volunteer Time Off
• Pre-Tax Benefits including 401(K), Wellness Benefit, Holiday Break