Product Marketing Manager

Summary

Join Newsela's Product Marketing team as an expert on user and district customer needs. You will leverage this expertise to shape Newsela ELA product and go-to-market strategies. Reporting to the Director of Product Marketing, you will differentiate Newsela ELA through market insights, product requirements, marketing content, and sales enablement. Collaborate with Product, Marketing, Sales, and Customer Success teams to launch new products and features. Your work will directly impact Newsela's products used in K-12 classrooms nationwide. This role requires a Bachelor's degree and at least 5 years of B2B Product Marketing experience, ideally in K-12 education.

Requirements

• Have a bachelor's degree in marketing, business, or a related field
• Be a collaborative marketer who has been in a B2B Product Marketing role for at least 5 years, ideally with some of that time in K-12 education
• Have experience launching new products and features, developing product value propositions, and building and maintaining buyer personas
• Have created marketing assets that run the gamut from sales enablement resources and competitive battlecards to webinars and product videos, and love digging into marketing performance data to understand what content and formats resonate most with your target audiences
• Be a natural communicator with excellent written and verbal communication skills, and be able to synthesize complex information into a compelling story
• Be organized and collaborative, capable of managing complex, interdependent projects and maintaining multiple workstreams
• Have a user-centric approach and strong desire to deliver valuable experiences to users and make an impact in K-12 education

Responsibilities

• Gather and synthesize user, buyer, competitor, and market insights and deliver them as product requirements to inform Newsela’s Product roadmap
• Own planning and GTM execution for Newsela product and feature launches
• Develop and maintain product messaging and marketing materials that differentiate Newsela’s literacy solution in the market among buyers
• Build and deliver enablement materials to ensure Newsela’s externally-facing teams are prepared to effectively deliver our value propositions to customers
• Support go-to-market efforts to expand Newsela ELA’s reach in international markets

Benefits

• Incentive stock options
• Benefits