Product Marketing Manager

Summary

Join Alma, a leading provider of mental health care, as their Product Marketing Manager for Insurance & Coverage. You will play a key role in shaping how providers and clients interact with Alma's insurance and billing tools. Responsibilities include developing go-to-market strategies, crafting compelling messaging, collaborating with cross-functional teams, analyzing market trends, and creating educational materials. This position requires 1-3 years of product marketing experience, ideally in B2B2C, healthcare, fintech, or SaaS, with strong communication and analytical skills. Alma offers a remote-first work environment and a comprehensive benefits package, including health insurance, 401k, wellness stipends, and generous paid time off.

Requirements

• You have 1-3 years of experience in product marketing, ideally in B2B2C, healthcare, fintech, or SaaS environments
• You are an exceptional communicator who can distill complex topics into compelling narratives and deliver clear, persuasive messaging to diverse audiences
• You are detail-obsessed, with a keen eye for accuracy and a commitment to getting things right
• You are eager to dive deep into complex workflows, mastering nuances and ensuring nothing falls through the cracks
• You relish collaboration and are known for your ability to build relationships and drive alignment in a broad and diverse organization
• You are proficient in using data and insights to inform decisions, measure impact, and drive meaningful outcomes
• You demonstrate high growth potential and are adept at managing multiple priorities, ensuring strategic focus while maintaining flexibility
• You thrive in a fast-paced environment, navigating new challenges with creativity, resilience, and context-switching along the way

Responsibilities

• Develop and execute go-to-market strategies for new product launches, enhancements, and adoption campaigns related to insurance and billing tools
• Craft clear, compelling messaging and positioning that resonates with our customers, ensuring they understand the value of our insurance and billing-related offerings
• Collaborate with product, operations, payer relations, customer success, and sales to identify, troubleshoot, and resolve insurance and billing-related issues, ensuring clear communication and alignment across teams
• Analyze market trends, customer insights, and competitive intelligence to inform product strategies, drive differentiation, and increase customer satisfaction
• Develop and optimize educational and enablement materials to equip internal teams and customers for success
• Measure the success of product marketing efforts using KPIs and data-driven analysis

Preferred Qualifications

Experience with insurance, billing, or claims processing is a plus

Benefits

• We’re a remote-first company
• Health insurance plans through Aetna (medical and dental) and MetLife (vision), including FSA and HSA plans
• 401K plan (ADP)
• Monthly therapy and wellness stipends
• Monthly co-working space membership stipend
• Monthly work-from-home stipend
• Financial wellness benefits through Northstar
• Pet discount program through United Pet Care
• Financial perks and rewards through BenefitHub
• EAP access through Aetna
• One-time home office stipend to set up your home office
• Comprehensive parental leave plans
• 11 paid holidays, 1 Alma Mental Health Day, and 1 Alma Volunteering Day
• Flexible PTO