Product Marketing Manager

Summary

Join OffSec, a leading cybersecurity training platform, as a Product Marketing Manager! This fully remote role, based in North American time zones, focuses on managing product marketing efforts for cybersecurity products. You will develop and execute go-to-market strategies, collaborate with various teams, create compelling marketing materials, and analyze campaign effectiveness. The ideal candidate possesses 3+ years of product marketing experience in cybersecurity, excellent communication and presentation skills, and a proven track record of successful product launches. A product marketing certification and graduate degree are preferred. This is a full-time salaried position with no direct reports.

Requirements

• Clear communication: demonstrated ability to distill highly technical product information into clear value propositions
• Project management: Ability to manage multiple launches a month (3-4 smaller launches) and 1 big launch a quarter at the same time
• Curious nature: Review data from launches to determine pipeline and revenue opportunities
• 3+ years of product marketing experience, preferably in the cybersecurity industry; online or professional education/learning management system (LMS) experience is a big plus
• Proven record of achieving product launch, campaign and marketing program results
• Positive attitude, solid work ethic, responsiveness, and solid organization and communication skills
• Keen understanding of field sales needs, stages of the customer buying cycle, campaign metrics and analysis, and market intelligence resources
• Excellent writing skills to produce marketing and sales content, promotional messaging, website, and email copy
• Solid presentation skills and ability to present to leadership
• Ability to demonstrate leadership and creativity
• Bachelor's degree; graduate degree is a plus

Responsibilities

• Develop and execute go-to-market strategies for new cybersecurity products, including market research, and launch planning
• Collaborate consistently and effectively with the rest of the marketing team as well as product management, sales, and engineering teams to align on product features, development timelines, and market needs
• Create and deliver persuasive buyer and sales enablement materials, including presentations, sell sheets, case studies, and web content, that clearly communicate the value proposition and benefits of our products
• Measure and report on the effectiveness of marketing campaigns and initiatives, using data to continuously optimize and improve strategies
• Conduct competitor analysis and market research to identify trends, opportunities, and threats in the cybersecurity market
• Manage product and marketing research studies
• Listen to Gong calls on a regular basis to communicate trends to internal teams
• Pick what you think matters most every month and test new ideas

Preferred Qualifications

Product marketing certification (i.e. Product Marketing Alliance, Pragmatic Marketing)

Benefits

• This role is a full-time salaried position
• Work will be fully remote, but you must be located in North American Time Zones