Segment Product Marketing Manager

Summary

Join TechInsights as a Product Marketing Manager and champion our authoritative semiconductor industry information platform. You will leverage customer research, messaging, content development, and sales enablement to boost user engagement and revenue. This role demands critical thinking, customer insight, and data analysis to craft effective go-to-market strategies. You will collaborate with sales and customer success teams, creating compelling content to showcase our value proposition. The ideal candidate is creative, curious, and a strong communicator, with experience in technology, preferably in semiconductor foundries or capital equipment. Based in Denver, Ottawa, or Boston, you will report to the Director of Product Marketing and work closely with various teams to ensure successful strategy execution.

Requirements

• Be an experienced product marketing manager or demonstrate a background in turning complex, technical content into impactful stories
• Demonstrate a fundamental understanding of marketing and sales processes
• Drive the revenue growth of syndicated content through subscriptions and increased active users in B2B engagements
• Be confident in producing successful go-to-market strategies, have strong written and oral communications skills, and think from a customer’s point of view while considering the needs of the business
• Have the ability to collaborate and confidently mediate across teams and subject matter, on all levels of understanding and seniority
• Have the desire to create compelling content, analysis, presentation materials, mock-ups, and enablement tools quickly and efficiently

Responsibilities

• Execute GTM strategy for key products, participating in launch planning for a range of paid and free content sets
• Clearly articulate target segments and personas, competitive landscape, critical challenges, GTM strategies, value proposition(s), and key messaging following the message architecture with scale and leverage in mind
• Work with segment leaders to ensure the value proposition and messaging of platform offerings represents needs of our customers
• Craft compelling positioning and messaging by segment and persona to tailor experiences across all touchpoints with a solid go-to-market, engagement, and retention strategy in mind
• Partner with the marketing operations team to develop an integrated marketing plans that drive active users, sales pipeline, and renewals
• Define what content is required to target various personas at each stage of the funnel, ensuring the customer need and product is always represented in every customer experience
• Develop a comprehensive sales enablement toolkit to empower both Account Executives and Inside Sales to exceed revenue targets. You’ll define sales toolkit content that directly impacts annual recurring revenue and Active Users goals
• Cultivate positive relationships across segment leaders, customer experience, marketing operations, platform technical staff, and leadership to identify and influence impactful opportunities and prioritize efforts
• Contribute to strategic discussion on product roadmap, product training, marketing initiatives, collateral concepts, internal processes, and sales tools
• Implement process and workflow that refines and creates efficiencies in our day-to-day activities and engagements

Preferred Qualifications

• An understanding of semiconductor technology would be considered an incredible asset (especially in the foundry or capital equipment segments)
• Curiosity and the drive to quickly learn technical subject matter to create segment and persona content

Benefits

• Competitive pay and generous benefits (medical, dental, vision, wellness, RRSP/401K Matching)
• Flexible vacation policy
• Annual fitness reimbursement
• Strong sense of camaraderie, mutual respect, and shared goals among colleagues
• Support for community through charitable alliances
• Professional and career development opportunities
• Wellness resources and support from management