Product Marketing Manager

Summary

Join Outreach's growing Product Marketing team as a Product Marketing Manager. You will be responsible for driving market requirements and go-to-market strategies for Outreach products, developing and managing go-to-market plans for new product releases, and collaborating with various teams. This role requires 3-5 years of experience in product marketing within the technology industry, proficiency in SaaS technology, and excellent communication skills. The position offers a hybrid or remote work option within the US and a competitive salary range of $81,000-$115,000 a year, along with comprehensive benefits. Outreach values diversity and inclusion, and encourages applications from all backgrounds.

Requirements

• 3-5 years of experience working as a product marketer in the technology industry
• Experience defining and executing go-to-market strategies
• Proficient understanding of SaaS technology and landscape
• Proven ability to drive key business objectives
• Quick decision making for impactful outcomes
• Exceptional communication, writing and presentation skills
• Ability to deliver clear and compelling customer-facing messaging and materials
• Experience working with revenue, marketing, customer experience, and product teams
• Bachelor’s degree

Responsibilities

• Drive market requirements and go-to-market strategies for Outreach products
• Develop proficiency on the Outreach Sales Execution Platform and best practices; be known as a product and customer subject matter expert
• Create and manage the go-to-market plan for new product and feature releases in close collaboration with Product Management, Marketing, Enablement, Pricing and Packaging, Sales and Post-Sale teams
• Understanding of the competitive landscape to clearly articulate differentiators and gaps across Outreach solutions
• Deliver a strong bill of materials for each release to ensure we have the materials to support go-to-market efforts beyond PMM
• Work with all areas of marketing to drive event content, product videos, demos, training materials, case studies, campaigns, PR and content to increase product
• Collect market and customer research to stay in touch with buyer and seller needs through the development of differentiated messaging for our target audience’s adoption and grow our customer base
• Own the web experience for your product area in partnership with the Outreach Engage PMM team

Benefits

• Generous medical, dental, and vision coverage for full-time employees and their dependents
• Flexible time off
• 401k to help you save for the future
• Diversity and inclusion programs that promote employee resource groups like OWN+ (Outreach Women's Network), Adelante (Latinx community), OBX (Outreach Black Connection), Mosaic (AAPI community), Pride (LGBTQIA+), Gender+, Disability Community, and Veterans/Military
• A parental leave program that includes not just extended time off but options for a paid night nurse, and a gradual return to work
• Infertility/ assisted reproductive services benefit
• Employee referral bonuses to encourage the addition of great new people to the team
• Plus, unlimited snacks and beverages in our kitchen