Product Marketing Manager

Summary

Join GoodParty.org, an AI-driven platform revolutionizing democracy, as their Product Marketing Manager. This fully remote role demands expertise in product positioning, messaging, go-to-market strategies, and lifecycle communications. You will own the development and execution of launch plans, conduct user research, analyze competitors, and create compelling marketing materials. The ideal candidate possesses 4+ years of product marketing experience in tech, a deep understanding of AI tools, and excellent copywriting skills. GoodParty.org offers a competitive salary, comprehensive benefits, unlimited PTO, and a unique Bitcoin-denominated bonus plan. This is a chance to contribute to a meaningful mission and work on a passionate, fully remote team.

Requirements

• 4+ years of experience in product marketing, preferably in tech, SaaS, startup environments. Experience in product messaging, positioning, GTM strategies, and market research where you’ve taken a new product to market
• Deep understanding of the most useful AI tools and a strong track record of leveraging them. You already integrate AI into your workflows to optimize messaging, market research, and execution
• Proven ability to translate complex product language into clear, compelling, and user-friendly messaging
• Excellent understanding of the marketing tech stack and marketing channels to craft and execute comprehensive launch plans
• Excellent copywriting skills with expertise in conversion copywriting
• Experience handling website content, conversion optimization, and product-related news releases to ensure a cohesive brand narrative
• Strong problem-solving skills, with the ability to drive forward through ambiguity

Responsibilities

• Own product positioning, messaging, and GTM strategy for product improvements
• Provide strategic oversight on product positioning to ensure alignment with our value proposition. Manage and implement messaging standards for key product features and brand identity. Ensure message consistency across Sales, Marketing, and Product teams
• Develop and execute launch plans, using data to assess and optimize strategies for conversion, GTM performance, and product adoption across web, product, and marketing channels
• Conduct user interviews and surveys to understand needs, behaviors, and decision-making. Create and maintain user personas and spearhead initiatives to collect and update audience insights
• Analyze competitors and create content to highlight our differentiation
• Create case studies, demo decks, and product tours to showcase how our features help candidates win
• Own all lifecycle marketing communications with users from initial engagement to referral
• Identify growth loops within the product to maximize user engagement and retention
• Collaborate on a fast, results-driven team. Report to Director of Growth

Preferred Qualifications

• You’ve got experience studying, working, or volunteering in politics, civics, or democracy reform
• You’re sick of sitting on the sidelines watching our democracy fail to meet its potential

Benefits

• Innovative Bitcoin denominated deferred bonus plan, allowing you to have the amazing upside of being in a startup while working on a truly meaningful mission
• Work where and how you like, on a fully remote team spread across the country
• 100% coverage of health, dental, and vision benefits for you and your dependents
• We encourage you to take time off to recharge and have an unlimited PTO (sick and vacation) policy. This is a marathon, not a sprint
• 401(k) program available so you can contribute toward retirement savings (no employer match)
• Individual learning & development budget to fund your growth
• We’ll make sure you’ve got what you need to work remotely through our workspace setup stipend. If you work from home, we give $50/month to help with your internet and other expenses. If you prefer co-working, that’s an option we can discuss too
• Fully funded for our mission. No stressing over whether the next round of funding will come through. Focus on making an impact. That’s what matters here