Product Marketing Manager

Summary

Join Prolific, a leader in human data infrastructure for AI development, as their Product Marketing Manager. Reporting to the Product Marketing Lead, you will be responsible for product launches, positioning, and go-to-market strategies. This role requires close collaboration with product, marketing, and human data teams to create impactful messaging and drive acquisition, adoption, and retention. You will conduct market research and competitive analysis to inform product development and strategies. Prolific offers a competitive salary, benefits, and remote work opportunities within a mission-driven culture. This position is at the forefront of AI innovation, providing access to a unique human data platform and groundbreaking research opportunities.

Requirements

• At least 3 years of experience in product marketing with demonstrated success in launching products and creating compelling messaging
• Experience leading and driving cross-functional initiatives with product and go-to-market teams
• Excellent writing and presentation skills for creating high-impact marketing materials across various formats
• Strong analytical skills with the ability to conduct thorough market research and draw actionable insights
• Experience implementing modern marketing tools and workflows, including AI-powered solutions
• Experience creating interactive product demos for technical products
• Experience working in a remote-first setup across different timezones

Responsibilities

• Gain a deep understanding of our audience, develop positioning and messaging, and communicate about the product and its benefits to our audience
• Own messaging and develop copy and content messages across marketing channels (emails, web, etc)
• Plan and execute product launches from strategy to messaging, channel strategy, and measurement; collaborating with product, marketing and human data teams to ensure successful market introduction
• Partner with human data, support and other teams to ensure our documentation reflects clear messaging translating into great customer experience
• Conduct market research, competitive analysis, and voice of customer research to inform product development, messaging, and go-to-market strategies
• Work with the broader marketing team to develop targeted content and campaigns for acquisition, adoption and retention
• Implement modern tools, AI, and workflows for product marketing goals including demos, videos, resources, etc

Benefits

• Competitive salary
• Benefits
• Remote working