Product Marketing Manager

Summary

Join Spring Health as a Product Marketing Manager, Market Insights, and play a crucial role in enhancing our competitive intelligence and win/loss programs. You will leverage your research skills and strategic thinking to provide actionable insights impacting marketing, sales, product development, and executive decisions. This full-time, remote position requires strong analytical skills, experience with competitive intelligence programs, and excellent communication abilities. You will collaborate with cross-functional teams, present findings to senior leadership, and identify strategic opportunities. Spring Health offers a competitive salary and benefits package, including health insurance, retirement benefits, paid time off, and professional development opportunities.

Requirements

• 5+ years of experience in market research, competitive intelligence, or strategy roles, preferably in healthcare, benefits, or SaaS
• Strong analytical skills with the ability to synthesize complex data into clear, actionable insights
• Experience maintaining and evolving competitive intelligence and win/loss programs
• Ability to translate data-driven insights into compelling executive presentations and reports
• Excellent collaboration and communication skills, with experience influencing cross-functional teams
• Proficiency in market research tools, competitive intel platforms (e.g., Klue and Gong), and CRM platforms (e.g., Salesforce)
• Ability to thrive in a fast-paced, high-growth environment with evolving priorities

Responsibilities

• Maintain, evolve, and scale the existing competitive intelligence program, ensuring ongoing monitoring of market trends, competitor activities, and industry shifts
• Maintain and enhance the win/loss program, ensuring insights from lost and won deals are systematically captured, analyzed, and translated into strategic recommendations
• Synthesize and analyze industry trends, competitive positioning, and customer insights to inform business strategy and product roadmap decisions
• Collaborate closely with marketing, sales, and product teams to ensure insights are translated into actionable strategies and compelling messaging
• Conduct primary and secondary research, including win/loss interviews, surveys, competitor tracking, and analysis of third-party market research reports
• Create and maintain a repository of competitive intelligence resources, including battle cards, competitor deep dives, win/loss reports, and market landscape assessments
• Partner with sales enablement and GTM teams to drive adoption of competitive insights and ensure teams are equipped with the latest intelligence
• Present findings and recommendations to senior leadership and commercial teams in a clear and compelling manner
• Identify and recommend strategic opportunities based on data-driven insights

Benefits

• Health, Dental, Vision benefits start on your first day at Spring
• You and your dependents also receive access to One Medical accounts HSA and FSA plans are also available, with Spring contributing up to $1K for HSAs, depending on your plan type
• Employer sponsored 401(k) match of up to 2% for retirement planning
• A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents
• We offer competitive paid time off policies including vacation, sick leave and company holidays
• At 6 months tenure with Spring, we offer parental leave of 18 weeks for birthing parents and 16 weeks for non-birthing parents
• Access to Noom, a weight management program—based in psychology, that’s tailored to your unique needs and goals
• Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses
• Access to Wellhub, which connects employees to the best options for fitness, mindfulness, nutrition, and sleep in one subscription
• Access to BrightHorizons, which provides sponsored child care, back-up care, and elder care
• Up to $1,000 Professional Development Reimbursement a year
• $200 per year donation matching to support your favorite causes