Principal Product Marketing Manager

Summary

Join G2 as a Principal Product Marketing Manager for Buyer Intent and Data Solutions and lead the development and execution of comprehensive marketing strategies for our Buyer Intent Data, Marketing Solutions, and Data Solutions. This role demands a deep understanding of data sources, technology, and software marketplaces, along with experience in data for AI Agents. You will drive business growth by crafting compelling narratives, positioning our products, and collaborating with cross-functional teams. The position reports to the VP of Product Marketing. G2 offers generous benefits, including flexible work, ample parental leave, and unlimited PTO. We encourage applications even if you don't meet all requirements.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field
• At least 7 years of experience in product marketing, preferably in technology and software marketplaces
• Proven track record of developing and executing successful go-to-market strategies
• Strong understanding of AI and data-driven solutions
• Excellent communication, writing, presentation, and interpersonal skills
• Ability to influence stakeholders and build consensus
• Experience aligning product development efforts to revenue targets
• Experience in the development of AI Agents and AI solutions
• Travel: Willingness to travel for industry events and meetings

Responsibilities

• Develop Compelling Product Positioning and Messaging with Messaging Houses: Create differentiated and impactful messaging for Buyer Intent Data, Marketing Solutions, and Data Solutions, ensuring alignment with G2's overall brand strategy (20%)
• Market Differentiation: Conduct competitor analysis and market research to identify opportunities for differentiation and growth (10%)
• Value Proposition Design: Craft foundational narratives that resonate with a variety of audiences and business leaders, highlighting the unique benefits of our solutions (20%)
• Content Creation: Develop a wide range of customer-facing assets, such as whitepapers, solutions guides, and datasheets to communicate the value and differentiation of our solutions (5%)
• Go-to-Market Strategy Development: Lead the creation and execution of marketing requirements documents focused on a variety of buyer and seller audiences, including the launch of new solutions (10%)
• Product Launch Planning: Oversee the development of comprehensive product launch plans, roadmap items, including pricing and packaging, ensuring successful execution and alignment with overall business goals (15%)
• Data Analytics and ROI: Leverage product data, market research, revenue potential, adoption, and usage data to drive customer ROI, realizing both customer value and incremental revenue. (10%)
• Cross-Functional Collaboration: Collaborate with Sales, Product Management, and Customer Success teams to ensure alignment and effective execution of marketing strategies (5%)
• Team Leadership: Mentor and guide junior marketing team members to enhance their skills and performance (5%)

Preferred Qualifications

Certifications: Product Marketing Alliance (PMA), Pragmatic Institute or similar certifications a plus

Benefits

• Flexible work
• Ample parental leave
• Unlimited PTO