Product Marketing Manager

Summary

Join Tecton, a leading feature platform company, as a Product Marketing Manager and play a pivotal role in driving interest among ML engineering teams and technical users. You will develop compelling messaging and positioning strategies, create valuable content, and collaborate with cross-functional teams to boost awareness, pipeline conversion, and revenue. Leveraging your deep understanding of the target audience and technical expertise, you will translate complex features into engaging value propositions. This role requires strong communication, storytelling, and content creation skills, along with experience in B2B tech marketing. Tecton offers competitive compensation, equity, and comprehensive benefits, including medical, dental, vision, life insurance, 401K, flexible PTO, and paid holidays. The company embraces a remote-friendly hybrid work policy.

Requirements

• Bachelor's degree in marketing, business administration, engineering or computer science
• Proven experience (3-5 years) in product marketing, preferably in the B2B technology sector, with a focus on highly technical products
• Deep understanding of engineering audiences, their pain points, and buying behavior. Experience marketing to data engineering, ML or data science users preferred
• Strong storytelling and messaging skills, with the ability to distill complex technical concepts into clear and compelling narratives
• Exceptional written and verbal communication skills, with a keen eye for detail and accuracy
• Experience in content creation, including writing and editing technical content such as whitepapers, case studies, and blog posts
• Self-starter with a growth mindset, comfortable working in a fast-paced, dynamic environment

Responsibilities

• Develop and refine messaging frameworks that resonate with technical users and ML engineering team managers, highlighting the unique value proposition of our products
• Create differentiated positioning strategies to effectively position our products against competitors in the market
• Collaborate with product management and sales teams to ensure alignment on messaging and positioning strategies
• Partner closely with growth marketing to identify content priorities that have significant impact on funnel conversion at different stages of the buyer’s journey
• Develop high-quality content, including case studies, blog posts, technical articles, advertisements, emails, technical social posts, and presentations, tailored to the needs and interests of technical users
• Work closely with subject matter experts to distill complex technical concepts into clear, compelling content that educates and engages our target audience
• Manage the content calendar and ensure timely delivery of content assets to support product launches, campaigns, and ongoing marketing initiatives
• Monitor market trends, competitive landscape, and customer feedback to continuously refine go-to-market strategies and tactics
• Equip the sales team with the necessary tools and resources to effectively communicate the value proposition of our products to technical users
• Develop sales enablement materials, such as pitch decks, battle cards, and training sessions, to support sales efforts and drive revenue growth
• Collaborate with sales leadership to ensure alignment between marketing initiatives and sales priorities
• Conduct market research to gain insights into customer needs, industry trends, and competitive dynamics
• Synthesize market intelligence into actionable recommendations to inform product roadmap decisions, marketing strategies, and sales tactics
• Serve as a subject matter expert on the competitive landscape, providing insights and guidance to internal stakeholders

Preferred Qualifications

Working knowledge of basic software development tooling - git, VS code, python, Jupyter notebooks or similar technologies a strong plus

Benefits

• Medical
• Dental
• Vision
• Life
• 401(K)
• Flexible paid time off
• 10 paid holidays each calendar year
• Sick time
• Leave of absence as per the FMLA and other relevant leave laws