Product Marketing Manager

Summary

Join WatchGuard as a Product Marketing Manager (PMM) and own outbound marketing messaging and content, collaborating with Product Managers for market success. You will conduct market research, develop content strategies, craft engaging copy, manage large content projects, and ensure timely deliverables. The role requires close collaboration with various teams, including sales, engineering, and creative. WatchGuard offers a flexible work philosophy, allowing for a blend of office and remote work. The ideal candidate possesses extensive B2B product marketing experience, particularly within cybersecurity, and excels in communication and storytelling. Competitive compensation and a comprehensive benefits package are included.

Requirements

• Able to explain technical concepts in written and verbal forms that make the value clear to technical and non-technical audiences
• Understand the technical sales process and able to work closely with Sales Engineers and other sales staff
• A powerful storyteller, written and verbal, resulting in compelling marketing content that engages target audiences
• Comfortable engaging an audience from a stage, classroom or video call
• Able to independently manage objectives and deadlines from a home/remote office
• 12 years of B2B product marketing experience
• 5+ years of B2B product marketing for a cybersecurity company
• 2+ Years of experience managing an EDR or other endpoint cybersecurity solution
• Experience working for or marketing to IT Security professionals and Managed Service Providers
• Bachelor’s in business/marketing or equivalent experience

Responsibilities

• Devise messaging and content strategy in collaboration with Product Management that will drive sales success and product line growth
• Write and develop all forms of marketing content as prioritized by content maps – including web copy, eBooks, video scripts, infographics, buyer’s guides, display ads, landing page copy, interactive online tools, competitive battle cards, blog posts, product collateral, sales pitch decks, partner news articles, and more
• Develop product positioning and messaging that eloquently conveys our value proposition and differentiates our products in global markets
• Effectively communicate compelling product stories to the sales team, partners, and clients. Deliver necessary training, presentations, and demos to ensure they understand our value
• Plan and manage the launch of new products and releases while managing the cross-functional implementation of the launch plan
• Work with global teams by flexing from traditional 8 to 5 work hours to cross over time zones as needed

Preferred Qualifications

• Willing to travel 15%
• Experience working in Wrike project management software
• Advanced degree or certifications in business, marketing, or a technical field

Benefits

• Under our Flexible Work Philosophy, most employees can work from an office, at home, or any combination of the two
• Comprehensive benefits plan including medical, dental, life, vision, disability, and life insurance
• Healthcare FSA
• FSA with employer contribution
• 13 holidays, including a floating holiday, Juneteenth, and your birthday
• 15 days of paid annual leave
• 9 days of paid sick time
• Paid parental leave
• 401(k) with employer match
• Education assistance program
• Dependent Care FSA match
• Adoption assistance
• Fertility care support
• Backup care for family and pets
• A growing network of employee resource groups
• Employee referral program
• Virtual boot camp
• Employee Assistance Program
• The base salary range for this position is $120,000 - $180,000 USD , exclusive of benefits
• This position is also eligible for a bonus of 10% of the base salary