Product Marketing Manager

Summary

Join You.com as a Product Marketing Director for our enterprise genAI product! This role requires 3+ years of B2B SaaS product marketing experience. You will develop and execute marketing strategies, collaborate with cross-functional teams, and leverage ABM, marketing automation, and other techniques to generate leads and support sales. The ideal candidate is a strong communicator, data-driven, and experienced in marketing technical solutions. You.com offers a remote-first work environment with various benefits, including unlimited PTO, competitive health insurance, paid parental leave, and a 401k program.

Requirements

• 3+ years of product marketing/marketing experience in a B2B SaaS environment
• Proven ability to work with cross-functional teams and collaborate with stakeholders such as engineering, marketing, and customer support to meet the needs of business clients
• Metrics-driven and analytical; proven ability to prioritize, drive, and achieve results through self and others under time pressure
• Excellent communication skills and ability to remotely create and manage marketing strategies
• Great writer, presenter, and storyteller who can deliver technical content in clear, concise, and compelling language
• Experience in agile marketing: Identify and focus on high-value projects and continuously and incrementally improve the results over time
• Experience in creating sales enablement materials, ABM, marketing automation, event sponsorships, and lead generation
• Experience marketing technical solutions (API’s, SDK,s etc)
• Bachelor's degree or higher in Marketing, Business, or a related field

Responsibilities

• Understand our buyers, their buying criteria and process, the market, and our competitors
• Lead marketing efforts for assigned product(s) & industries, deeply understanding the target audiences' everyday challenges and succinctly explaining how our product helps solve customer problems
• Collaborate closely with product owners, marketing content designers and writers, and product developers to shape effective marketing content
• Create sales enablement materials to support the CRO, Sales team and channel partners
• Leverage account-based marketing (ABM) strategies to nurture high-potential accounts and funnel high-quality leads to sales teams
• Utilize marketing automation to streamline steps in the process, such as lead nurturing and personalization of marketing efforts
• Plan and execute event sponsorships to generate valuable leads, meetings, and new contacts
• Develop lead generation strategies to attract and convert high-quality leads
• Build relationships with external vendors and key stakeholders

Benefits

• A remote-first work environment with hubs in California, NYC, and Canada that offer monthly in-person gatherings
• Unlimited PTO with 11 U.S. holidays observed and a week shutdown in December to rest and recharge
• Competitive health insurance plan, where 100% of the policyholder is covered and 75% for dependents
• 12 weeks of paid parental leave in the US; additional time off is also considered
• 401k program, 3% match coming January 2025—no vesting period
• $500 work-from-home stipend to be used up to a year of your start date
• $1,200 / year Health & Wellness Allowance to support your personal goals
• In-person coworking weeks 1 to 2 times a year
• Chance to collaborate with a team at the forefront of AI research